When a site spans 19,280 square metres, it becomes a 'district'. That's the case according to the development team behind the Jam Factory's pending overhaul.
Reporting on the project to date has focused on the close to 60,000 square metres of new commercial space that is earmarked for the site, but more importantly from a layperson's perspective is the extensive new public realm that is planned as part of the development.
Our vision for the new Jam Factory is to create a highly permeable site, an extension to its context - a district defined through an ensemble of buildings that embodies and reflects the site’s rich character and establishes a new district, a breathing space, a destination of shopping, eating, working.
Jam Factory shapes as far more than just a commercial reworking of the existing complex. A genuine gesture to the people.
The opportunity to create this grand gesture has fallen to Bates Smart and Nottingham-based Leonard Design Architects. Their challenge as set down by developer Newmark Capital was to create Australia’s premiere mixed-use district.
A highlight of the reworked Jam Factory's design is the publicly accessible network of green terraces and passages that will sit atop level 3.
The spaces feature direct access from ground level from a number of locations and will be highly activated throughout the day due to the location of the commercial lobbies on these levels.
In addition, the proposed garden terrace located along the northern edge of the site will receive high exposure to direct northern sun throughout the day due to abutting rail reserve which prevents the interface from being ‘built out’.
The multiple access points will join with a network of activated roads and laneways at ground level.
In the application now with City of Stonnington, Newmark Capital's stated goal is to revitalise the current complex so that it reflects the needs of the whole community.
According to planning documents, key features of the proposed ground floor treatment include:
Submitted during October, the cost of construction for the project exceeds $400 million, making it one of Melbourne's largest pending projects.