Finally! Readings Moonee Ponds for sale

After the best part of 15 years sitting as a monument to Readings Cinemas inability to deliver any meaningful redevelopment, one of Melbourne's best development sites is up for sale. Tuesday saw the erection of Colliers International/CBRE signage showing 40 Hall Street for sale through an expression of interest campaign. Billed as 'Melbourne's Next Landmark' the 1.34 hectare open air car park has six street frontages over five titles, a prize site seemingly destined for a high density, highrise residential development.

Image courtesy Colliers International

To know the area is to understand that this site is very much in the heart of Moonee Ponds. The site has been dormant for so long has angered and disappointed both residents and Moonee Valley Council alike. Formerly home to Moonee Ponds Market, the site has subsequently seen a number of redevelopment proposals put forward by Readings, only to fail. Moonee Valley Council in particular has been continually voicing its discontent at the state of flux over this site. Deputy Major Jim Cusack stated previously "Twenty years ago they bought an iconic piece of Moonee Ponds, the market, and 20 years later they have given us a dust bowl that parades as a car park."

Recently the car park closed due to safety concerns. Subsequent asphalt and safety improvements have seen the site reopen, only now to be placed on the market for sale.

A sign of discontent

Of interest is the render provided within Colliers marketing material. While Moonee Valley have nominated 16 levels as their preferred height, the scheme below shows a tower that would, with architectural feature, weigh in at about 30 levels or approximately 110m. Only a concept yes, but a fair indication as to what Moonee Valley can be expected across their planning desk in the future. Given the council's vehement opposition to the nearby Moonee Valley Racecourse's multiple 25 level tower proposed redevelopment, the future of this site promises to be interesting.

Image courtesy Colliers International

Colliers information and campaign for the Readings development site.

Below, you can marvel at the sheer magnificence of the former Moonee Ponds Market / Readings site as it currently stands.

my eyes...


Michal's picture

Finally. Though just wait until the local BANANAS hear about this.

Back to top
Melbman's picture

I'm fairly sure the NIMBY's will call for this to be left as a park to ensure no overshadowing of a house 6kms away :)

Great to see it go to market but there's a long way to go yet until anything goes up there.

Back to top
Chris Peska's picture

It is just appalling that the site has been left there as it was for so long. I'm glad to hear that there's some movement, so now one of the pieces to the moonee ponds urban puzzle can be put in its place. I'm sure that with the combination of an established shopping precinct, close proximity to a train station, city link and the airport, developers will be jostling to get their hands on this site.

Observe. Design. Build. Live.

Back to top
prop303's picture

Finally! Can't wait to see the outcome.

Back to top
My Real Estate Mate logo

Development & Planning

Friday, October 21, 2016 - 00:00
Following its acquisition of Waterfront City late in 2014, current owners Ashe Morgan have moved to further reinvent and reposition the precinct, which includes Harbour Town and the Melbourne Star Observation Wheel as major drawcards. The first stage of overhaul works which were concentrated on Harbour Town are concluding. These...

Policy, Culture & Opinion

Thursday, October 20, 2016 - 14:30
On Monday 24th of October, the iCities: World Class CBDs series conference kicks off. First held in Kuala Lumpur, this year's conference is to be held at the Langham Hotel on Southbank. iCities is owned and operated by iProperty Group, a network property under the REA Group umbrella brand. Over...


Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”. Perhaps the most striking example of this juxtaposition between old and new is the Coops Shot...

Transport & Design

Thursday, October 20, 2016 - 07:00
108 Leicester Street is a collection of eight multi-level Fitzroy townhouses that have been designed to respond to the changing face of multi-residential living in Melbourne. The hybrid inner-city dwellings combine developer/builder FOURSQ with Melbourne firm BKK Architects. The design acknowledges the housing typologies of the development's Fitzroy neighbourhood with...

Sustainability & Environment

Wednesday, October 5, 2016 - 00:00
The proposed new Melbourne Conservatorium of Music (MCM) on Sturt Street is shaping to become much more than a cutting edge venue. While the project has been given coverage to date across a range of mediums, very little has been said regarding the project playing an integral part in the...