Imperial by name, Imperial by nature

Having observed Melbourne's growing appetite and subsequent construction boom in apartments for over ten years, certain trends become abundantly clear. One such trend is the widening chasm in design quality between Melbourne's inner city and middle/outer suburban apartment stock. Whilst many inner city apartment projects maintain a certain design quality, the majority of those in middle and outer suburbs tend to be precast creations, low in design quality and devoid of character - but not all.

Enter Imperial Apartments atop Doncaster Hill.

Ever expanding Melbourne developer AXF Group have teamed with Buchan Group Architects to deliver an impressive design that responds to its surrounds. With frontage to Williamsons Road and perched atop Doncaster Hill, the terraced design utilises its incredible location to maximise sight lines from apartments over all levels - something generally not afforded to most developments. Relative to nearby apartment buildings, many of which were developed some years ago, Imperial sets the standard for Doncaster in terms of presence and design quality.

Yet the true test of an apartment building's quality lies within. Imperial will contain 96 apartments over ten levels, with one, two and three bedroom options available. Internal design firm Gabriel Saunders have been commissioned to provide a Couture service allowing purchasers to customise their apartments to the their personal preferences. Fixtures & fittings will also be high end with Imperial apartments featuring timber floors, marble bench tops, Bosch or Miele appliances, Two-Pac joinery, porcelain tiles and designer lighting.

All dwellings include large outdoor spaces as seen above and below, particularly those with a western orientation accomodating CBD views. Mt Dandenong to the east or the undulating eastern suburbs elsewhere are also visible.

Another aspect setting Imperial apart is Imperial PLAY - a Mini iPad integration system for centralised control of lighting, multi zone audio, energy reporting and entertainment devices. Push Controls in collaboration with Sonos and Spotify have conceived this unique home lifestyle technology system that allows the operator functionality at their fingertips. Light control, music, DVD, TV and Foxtel options to name a few can all be manipulated via a custom portable unit available to each apartment.

Imperial's residential facilities are also of an exceptional standard and include a proposed open terrace residents garden, modern gym and a residents business lounge complete with a theatre while car parking and storage spaces come standard to each apartment.

So there you have it, an impressive line-up of features for an apartment development designed to sit above all others. With apartment prices beginning from $375,000, Imperial offers an high quality product in a suburb where the median house price sits comfortably above $800,000 - a viable alternative for those seeking a 3108 postcode without the asscoiated price tag. Harking on my earlier point, if more apartment developments were to feature the thought and quality of Imperial's design, apartment living through Melbourne middle and outer suburbs would be that much more better for it.

Completion is anticipated during early 2015.

For further information, see or contact AXF Property on 03 8680 4888.


Development & Planning

Tuesday, December 12, 2017 - 00:00
City of Port Phillip will this week indicate that it has sufficient reason to object to two pending projects in Port Melbourne. 17 Rocklea Drive and 365-391 Plummer Street are both within the Wirraway Precinct of Fishermans Bend, and both projects are under the authority of the Minister for Planning.

Policy, Culture & Opinion

Monday, November 20, 2017 - 12:00
The marriage of old and new can be a difficult process, particularly when the existing structure has intrinsic heritage value. In previous times Fitzroy's 237 Napier Street served as the home of furniture manufacturer C.F. Rojo and Sons. Taking root during 1887, Christobel Rojo oversaw operations though over time the site would become home to furniture manufacturer Thonet.

Visual Melbourne

Friday, August 25, 2017 - 07:00
The former site of John Batman's home, Batman's Hill is entering the final stages of its redevelopment. Collins Square's final tower has begun its skyward ascent, as has Lendlease's Melbourne Quarter Commercial and Residential precinct already. Melbourne Quarter's first stage is at construction and involves a new 12-storey home for consultancy firm Arup along with a skypark.

Transport & Design

Saturday, December 9, 2017 - 00:00
Spring Street has released details of a large shutdown of the Pakenham/Cranbourne and Frankston lines which will allow workers to complete major upgrades to the rail infrastructure. The work is required to allow for the introduction of the new High Capacity Metro Trains (HCMTs) and will involve upgrading power & catenary, signalling and communications equipment in the Dandenong (Pakenham/Cranbourne) corridor.

Sustainability & Environment

Tuesday, October 24, 2017 - 12:00
Cbus Property's office development for Medibank at 720 Bourke Street in Docklands recently became the first Australian existing property to receive a WELL Certification, Gold Shell and Core rating. The WELL rating goes beyond sustainable building features with a greater focus on the health and well-being of a building's occupants.