What do you do when you're a Malaysian Government-backed property developer intent on breaking into the hotly contested Melbourne apartment scene? Why you go big...really big with two grandiose towers!
Not content with dipping their toes into local waters, UEM Sunrise will rather perform the mother of all bombs as it seeks to implement itself firmly at the pointy end of Melbourne's apartment development scene. As has been well documented the wholly owned UEM Group subsidiary purchased two prime CBD sites late last year with grand intentions.
Asked of the two projects which are expected to go to public sales late 2014, UEM Sunrise Chief operating officer Raymond Cheah stated "Both projects will change the landscape of Melbourne city," Let's have a closer look at the two designs in question:
9-23 McKenzie Street
224-252 La Trobe Street
Both designs are a-typical in shape, owing to the developers intent in delivering a product that makes a design statement, and in the case of 224-252 La Trobe Street, a monolithic statement at that.
According to Cheah, "We decided on Melbourne first as there is high population growth rate, with 1,750 people moving to the city every week. The occupancy rate for apartments in Melbourne is about 97 per cent. The student population is also growing, helped by major universities set up in the city. We expect a lot of Malaysians investing in our two projects".
Watch for a review of the respective planning applications in coming weeks.