The answer becomes Aurora Melbourne Central upon approval

Project manager PDS Group yesterday announced that one of Melbourne's largest residential buildings has been given the green light to proceed. 224-252 La Trobe Street Melbourne will now head to sales under the moniker Aurora Melbourne Central.

Designed by Elenberg Fraser, the scheme was initially referred to as "The Answer" within early planning documents, relating to the all-encompassing nature of the design. Changes ensued in line with planning authority recommendations which resulted in a leaner tower with increased setbacks and an altogether more curvaceous form.

Aurora Melbourne Central

The latest figures as released by PDS Group see 941 residential apartments and 208 serviced apartments within the 92 level structure which differs to the 88 levels initially called for. Podium levels will house a minimum of 300 car parking spaces and 781 bike spaces, in addition to commercial office space.

Aurora Melbourne Central will also connect to the north exit of Melbourne Central Train Station, a scenario which was explored in detail previously.

What they say

PDS Group is exceptionally proud of the team who have worked meticulously over the past 11 months to ensure the project was brought to market in accordance with world class design and our client’s expectations

Andrew Fortey, PDS Group Director

The tower's elegant tapering curves revolve seamlessly around its axial symmetry. Its complexity and beauty are created through rigorous geometric exploration of repetition and transition.

Callum Fraser, Architect
What's in a logo - Aurora Melbourne Central

Aurora Melbourne Central's developer UEM Sunrise also has planning consent for another nearby project, Conservatory. Together these two projects spearhead the push into the Australian market by the leading Malaysian property developer.

Marketing for Aurora Melbourne Central will begin in Melbourne shortly.


Riccardo's picture

Just hope this is not another permit flip. Labor likely to win and Guy out means flipping is a good speculative play.

Back to top
Mark Baljak's picture

Construction tenders have already closed for the project

Back to top
Riccardo's picture

Back to top
Alastair Taylor's picture

Media release from Colliers stating that 95% of this development has now been sold.

"Colliers International was appointed as the exclusive sales agent for the project, after selling the site at 224-252 La Trobe Street to UEM Sunrise in 2013. The project has received an astounding response in the marketplace, with 900 apartments – or 95 per cent of the project – sold in a record-breaking two and half weeks."

"UEM Sunrise launched the project in Malaysia and Singapore to their exclusive clients with strong interest. Subsequently, the remaining project was released through Colliers International’s networks in South Asia and the local Australian market."

"The site is currently occupied by a seven-storey carpark structure with retail tenancies on site. Demolition works of the existing structure are scheduled to commence in the second quarter of 2015."

Back to top
My Real Estate Mate logo

Development & Planning

Tuesday, October 25, 2016 - 12:00
The 96 is the third busiest tram corridor in Melbourne with the most recent data published by Yarra Trams having the route clock up 15.4million annual trips. Much of this patronage is likely due to the route being the fastest route to St Kilda from the CBD at the southern...

Policy, Culture & Opinion

Thursday, October 20, 2016 - 14:30
On Monday 24th of October, the iCities: World Class CBDs series conference kicks off. First held in Kuala Lumpur, this year's conference is to be held at the Langham Hotel on Southbank. iCities is owned and operated by iProperty Group, a network property under the REA Group umbrella brand. Over...


Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”. Perhaps the most striking example of this juxtaposition between old and new is the Coops Shot...

Transport & Design

Thursday, October 20, 2016 - 07:00
108 Leicester Street is a collection of eight multi-level Fitzroy townhouses that have been designed to respond to the changing face of multi-residential living in Melbourne. The hybrid inner-city dwellings combine developer/builder FOURSQ with Melbourne firm BKK Architects. The design acknowledges the housing typologies of the development's Fitzroy neighbourhood with...

Sustainability & Environment

Wednesday, October 5, 2016 - 00:00
The proposed new Melbourne Conservatorium of Music (MCM) on Sturt Street is shaping to become much more than a cutting edge venue. While the project has been given coverage to date across a range of mediums, very little has been said regarding the project playing an integral part in the...