Priority pick: The Moreland set to make its mark

Urban Melbourne and Apartment Register present the first public opportunity for buyers to secure a prime apartment within The Moreland, a newly launched project located in the on-trend inner northern suburb of Brunswick West. Designed by local firm Peter Brown Architects, The Moreland will hold 52 dwellings with a variety of one and two bedroom apartment configurations available.

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With ample sized apartments in mind The Moreland is billed as a luxury yet affordable development incorporating views to all aspects, including unimpeded sight lines to the CBD which is under six kilometres away. Situated in the midst of one of Melbourne's boom suburbs the development is a short distance to a plethora of employment, services, retail and entertainment opportunities.

The Moreland's convenient location also sees it surrounded by 13 parks and recreational reserves and the West Brunswick Community Garden and Food Forest which as a short stroll away provides a unique feature to the area.

Open plan living area. Image courtesy Urban Activation

The numbers add up

According to CoreLogic, the planet's largest property data and analytics provider, Brunswick West's median house price is currently $835,000 which makes The Moreland a viable choice for young first-time buyers seeking to break into the market. CoreLogic figures also show that the predominant age group within Brunswick West is the 25-34 bracket whilst 52% of households are either owned outright or occupied by the purchaser.

The building also provides an attainable alternative for those sourcing an affordable pricing point after being pushed out of surrounding areas such as Essendon or Brunswick East, which have to a degree become victims of their own popularity and thus unaffordable to many first home buyers. With location, price and apartment size key factors in buying a property, The Moreland's proportionally large yet quality and affordable apartments suit the above criteria.

Pricing for The Moreland's 27 single bedroom apartments begins at $299,000 with the majority holding in excess of 50sqm internally. 15 single bedroom apartments will also be afforded a study nook whilst all apartments will carry external areas; in some cases as large as 24sqm.

The balance of the apartments consist of 25 two bedroom dwellings which begin from $499,000. Prospective buyers have the choice of two bedroom/one bathroom, two bedroom/one bathroom/study nook or two bedroom/two bathroom configurations. Two bedroom apartments average over 70sqm in internal area with all incorporating external areas. Ideal for entertaining are a handful of apartments over levels three and four which will carry terraces between 50 and 70sqm in area.

In line with buyer expectations each apartment is also provided with a secure underground car park.

Add stamp duty savings, accrued interest on deposits, a two year rental guarantee plus minimal body corporation fees and The Moreland builds a compelling case for the owner occupier or investor alike.

An axis of strength

Key to The Moreland's livability and convenience is its location which sees it a 150 metre walk from Stop 40 on the number 55 tram running north-south on Melville Road. The 55 tram provides frequent and convenient access to Royal Park station on the Upfield line (10 minutes), the Parkville medical precinct and Melbourne University (20 minutes) and Melbourne's CBD (30 minutes). The 510 bus route has a stop within metres of the front door providing easy east-west access to Essendon and Moreland stations as well as all the retail and community facilities located in Essendon and along Sydney Road.

The site is also well serviced by cycling infrastructure with bike lanes on Moreland Road linking with the Upfield and Moonee Ponds Creek trails. In a broader sense The Moreland is conveniently located midway between Melbourne's CBD and Tullamarine Airport, thus holding a central position with easy access to both via the Tullamarine Freeway which is moments away.

Cool and clean internals

Reinforcing the pedigree of The Moreland are the internal fixtures and finishes which are designed to the highest standard. As is demanded by quality contemporary design, the development has focused on maximising air flow and natural light penetration which in turn serves to cast the clean, predominantly white apartment internals in a most favourable fashion.

The high quality of The Moreland's interiors hints toward the project's place in the market. Rather than a standard spec project, The Moreland has been positioned as a high spec yet affordable offering, thus providing buyers with a larger than average apartment of excellent quality; an exceptional value proposition for first home buyers in particular.

With The Moreland having launched its sales campaign this week, initial buyer interest has been strong. A handful of apartments have already gone to contract with owner occupiers prevalent. Construction is slated to commence during the second half of 2015, ensuring The Moreland is set to make its mark upon the Brunswick West landscape.

Snapshot > The Moreland

444-446 Moreland Road, Brunswick West, 3055
Architecture and interiors: Peter Brown Architects

Brunswick West suburb profile via Street News:

  • Tram 55 at your front door
  • 6km from Melbourne CBD
  • Close proximity to Sydney Road's retail, art and nightlife offerings, Moonee Valley Racecourse, local parklands and cafes plus Moonee Ponds Creek Trail

The Moreland features include:

  • Secure private entry and undercover parking to all apartments
  • Storage cages to all apartments and bicycle parking facility
  • Cafe, dual office spaces of between 70-80sqm and an 85sqm Soho space at ground floor with active street frontage
  • All apartments provided with external areas, with terraces of up to 70sqm available to certain apartments
  • Timber floors - dark/light finishes
  • Kitchen features include stone bench tops, Bosch appliances, brushed splashbacks and European laundry
  • Ample storage areas in kitchen, bathroom and bedrooms
  • Stone vanities, rain shower heads and superior fittings to all bathrooms.

To register your interest in The Moreland and gain further information regarding floor plans and pricing, register your details using the form below and let Apartment Register do the work for you.

A typical kitchen/dining space within The Moreland. Image courtesy Urban Activation
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