Growland Group assumes a greater presence across Melbourne

Developer Growland Group are running with a recently unveiled project that may well set a new height benchmark for Melbourne's south-eastern corridor. 

St Kilda Road-based Growland Group initially turned to McBride Charles Ryan for their third Melbourne development, with initial concept renders showing dual residential towers of up to 23 levels with a typical burst of purple; a colour synonymous with the Prahran-based design practice.

With the Highett project now at planning, ROTHELOWAN have been installed as the preferred architect with the submitted scheme yet to be made public.

MCR and Golden Asset's take on Highett

Growland Group's (formerly Golden Asset) website carries the following description:

The Highett project is conveniently located on the north side of Southland Westfield Shopping Centre. Zoned for Mixed-Use and a land size of 4,000sqm, this residential development will become the tallest and most significant building within the area.

The interior design and its contemporary architecture will be designed by Melbourne’s most celebrated, multi-award winning architecture practices, McBride Charles Ryan Architects.

Golden Asset project description: Highett

Set on a plot of roughly 4,000sqm, the development may well absorb a vacant tract of land fronting Nepean Highway and Karen Street.

The Highett venture is third in line in terms of the developer's local pipeline. With 459 apartments under construction on Southbank, Footscray's 4 Hopkins Street is shaping as the next project to advance.

Within the Joseph Road Precinct, 4 Hopkins Street is a large 13,100sqm vacant site which Growland Group expect will yield in excess of 1,000 apartments, in addition to ground-level retail spaces and communal facilities/rooftop gardens. Project architect Kavellaris Urban Design has created a scheme with multiple buildings, which would likely be constructed over stages.

Dubbed Merchant Square, the project's signature would be a solid podium surface disrupted by louvers which would "create low-rise silhouette shapes that blur the between suburb and city in the Footscray area."

2015 planning application image: Kavellaris Urban Design

Growland Group's first Australian project, Marco Melbourne, continues to rise at pace on Southbank. Spread over 1,455sqm and located at 42-48 Balston Street, the site with permits in place was secured by the developer during 2013.

After a construction delay due to a tower crane failure during 2015, head contractor Crema Constructions has a 2016 completion date set for the project which will hold 459 apartments upon completion. With a value of $105 Million, Marco Melbourne is well on the way to topping out, with the taller of the two separate towers set to reach 40 storeys.

Marco Melbourne. Images courtesy Ryan Seychell

Development & Planning

Wednesday, December 13, 2017 - 12:00
The swirl of development activity in Footscray has found another gear as new projects are submitted for approval, or are on the verge of beginning construction. Two separate planning applications have been advertised by Maribyrnong City Council; their subsequent addition to the Urban Melbourne Project Database has seen the overall number of apartment developments within Footscray in development swell to 40.

Policy, Culture & Opinion

Monday, November 20, 2017 - 12:00
The marriage of old and new can be a difficult process, particularly when the existing structure has intrinsic heritage value. In previous times Fitzroy's 237 Napier Street served as the home of furniture manufacturer C.F. Rojo and Sons. Taking root during 1887, Christobel Rojo oversaw operations though over time the site would become home to furniture manufacturer Thonet.

Visual Melbourne

Friday, August 25, 2017 - 07:00
The former site of John Batman's home, Batman's Hill is entering the final stages of its redevelopment. Collins Square's final tower has begun its skyward ascent, as has Lendlease's Melbourne Quarter Commercial and Residential precinct already. Melbourne Quarter's first stage is at construction and involves a new 12-storey home for consultancy firm Arup along with a skypark.


Transport & Design

Tuesday, December 12, 2017 - 12:00
When a site spans 19,280 square metres, it becomes a 'district'. That's the case according to the development team behind the Jam Factory's pending overhaul. Reporting on the project to date has focused on the close to 60,000 square metres of new commercial space that is earmarked for the site, but more importantly from a layperson's perspective is the extensive new public realm that is planned as part of the development.

Sustainability & Environment

Tuesday, October 24, 2017 - 12:00
Cbus Property's office development for Medibank at 720 Bourke Street in Docklands recently became the first Australian existing property to receive a WELL Certification, Gold Shell and Core rating. The WELL rating goes beyond sustainable building features with a greater focus on the health and well-being of a building's occupants.