Milieu Property nabs an international award and launches Nth FITZROY

It's a period of intense activity for Melbourne-based Milieu Property with the expanding developer recently notching a significant milestone as a string of boutique projects come to the fore.

Milieu Property has won its first international gong at the recent Asia Pacific Property Awards, taking out the Project Marketing category for the 5-Star award. The recognition relates to Peel by Milieu, the developer's sold out Collingwood apartment project that is currently in the early stages of construction.

The Asia Pacific Property Awards are judged by an independent panel of 70 industry experts, with judging focuses on design, quality, service, innovation, originality, and commitment to sustainability.

An onsite display gallery bolstered by innovative print, online and outdoor advertising formed the backbone of the award-winning sales campaign with exhibitions also held within the onsite building which was heavily modified to create the display suite.

In a novel move, Milieu Property also created the 'Melbourne Milieu Broadsheet’, which had a print run of 20,000 copies and was distributed locally in order to garner awareness for both the development and display exhibitions.

Peel's construction is set to begin with site piling complete. Image: Milieu

Reflecting on the campaign from start to finish I could not be prouder of what we have achieved. We are honoured to have our Peel By Milieu marketing campaign recognised and awarded by our peers at the International Property Awards.

At the time, Peel was our biggest project to date and the campaign we created was the next phase for Milieu and a step toward larger scale projects, consequently special attention and care were a must and we set out to attract, engage and inspire our target market.

Michael McCormack, Director, Milieu Property

Milieu Property are hoping to replicate the success of their Peel Street endeavour with their latest project to hit marketing: Nth FITZROY.

Designed by Fieldwork, the project will feature 26 apartments within a skinned building, with operable external louvres set to maintain a dynamic look over the exterior. Interiors for the project have been designed by Flack Studio, with double glazed windows and cross ventilation for each apartment.

Artist's impression of Nth FITZROY. Image: Milieu

A display gallery at 3 York Street, Fitzroy North will hope to emulate the format of Milieu's Collingwood display suite. A pop up store and coffee outlet form part of the Nth FITZROY display, with the project's public launch slated for May 7.

Fieldwork have also designed Milieu Property's latest project at 2-8 Barry Street, Brunswick. With approval in place for a four level apartment building containing 36 apartments, Milieu Property have elected to pursue a more modest residential project of 21 dwellings within a four and five storey building.

Although Milieu Property expected the project to hit the market in mid 2016, the scheme is still with Moreland City Council with further assessment sought after the initial application advertising period.


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