Advertisement

Waterfront City's transformation continues

Following its acquisition of Waterfront City late in 2014, current owners Ashe Morgan have moved to further reinvent and reposition the precinct, which includes Harbour Town and the Melbourne Star Observation Wheel as major drawcards.

The first stage of overhaul works which were concentrated on Harbour Town are concluding. These included improvements to hardscaping with new pavers, timber decking, planters and outodoor seating, in addition to new ETFE canopies designed by The Buchan Group and demolition of redundant walkways and escalators to unclutter the spaces.

Waterfront City upgrade from Docklands Drive. Image courtesy of Atomic3d

The next stages of the precinct-wide upgrade include the division of Waterfront City into defined sub-precincts located largely within the existing built form currently on-site. Ashe Morgan engaged local firm NH Architecture to design the upgrade and new built form.

These include:

  • The Entertainment and Active Leisure Precinct which connects the Melbourne Star with the O'Brien Group Arena and a new eight cinema Hoyts complex.
  • The Dining Precinct currently bordering the Melbourne Star.
  • Urban fashion and major international fashion precincts with a stripping back of centre facades complete.
  • A Fish Market and Food Precinct within the existing multi-storey carpark, with a Market Lane along Waterfront City and new apartments.
  • Flagship showrooms and future development opportunities along Footscray Road.

The expectation is that the connotations associated with the first version of Waterfront City will be swept aside by the new design features. NH Architecture via their Facebook page state "The ambition for the redevelopment is to create a new village for Melbourne with all the uses, activities, spaces and places that support a healthy inner city community… a genuine 'piece' of Melbourne."

Waterfront City's distinct precincts.

Comment

These enhancements will go some way to providing Waterfront City with a stronger identity and adding some diversity to the Docklands precinct. The provision of a cinema and the establishment of a fresh food and market precinct which not only services the residents and workers at NewQuay and Waterfront City, but also the greater Docklands area, making the area a destination in its own right.

ING's divestment in the precinct which saw various elements of the site fall into the hands of a variety of owners in MAB Coporation, Hiap Hoe, Capital Alliance and Ashe Morgan, looks to have been a step in the right direction.

Market Lane, Waterfront City. Image courtesy of Atomic3d flythrough

With Aqui, Promenade and Four Points Sheraton almost complete, Banksia well out of the ground and Marina Tower progressing well, the area which now forms NewQuay Central will see a significant increase in the population of the area as well as a new front door for the precinct from the water.

The proposed enhancements coupled with Capital Alliance's respective high-rise projects at 3-43 Waterfront Way and 28-38 Pearl River Road will see Waterfront City's transformation complete.

The only sticking point perhaps is the name of the precinct. Having lost its waterfront frontage, the name Waterfront City no longer appears appropriate and with a new look and feel, now might an appropriate time to rebrand the precinct and create a new identity.

Tags: 
Advertisement

Development & Planning

Wednesday, May 24, 2017 - 06:00
It's not every day an intended project can lay claim to being the largest mixed-use development outside of Melbourne's CBD. Clayton will soon enough host M-City, a massive project on a 35,000sqm site located at 2107-2125 Dandenong Road.

Policy, Culture & Opinion

Friday, May 19, 2017 - 00:00
Rachel Ong , Curtin University ; Christopher Phelps , Curtin University ; Gavin Wood , RMIT University , and Steven Rowley , Curtin University Australia’s capital cities are getting more and more units, that are largely concentrated and come with a hefty price tag, a new report shows .

Visual Melbourne

Wednesday, February 22, 2017 - 07:00
Once again Melbourne has turned it on for the spectacular cultural juggernaut that is White Night. A crowd of around 600,000 took part in the all night festival of projections, performances, artworks and installations. Stealing the show again this year was the extraordinary projections upon the Royal Exhibition Building.

Advertisement

Transport & Design

Tuesday, May 23, 2017 - 12:00
Comment Sub-optimal outcomes, perceived or otherwise, were always going to be included in the wider level crossing removal project, and Buckley Street in Essendon just so happens to be one of them. In 2015, Urban Melbourne took a look at the Moonee Valley-led council proposal to remove the level crossing at Buckley Street and apply a new structure plan to Essendon.

Sustainability & Environment

Wednesday, May 24, 2017 - 12:00
Over the course of the last week OSK Property has released images of a new Southbank park within its Melbourne Square development. The large public park will occupy more than 20 per cent of overall site and will be one of the first stages of the project to be delivered.