Perri Projects diversify into the hotel sector

South Melbourne is poised to host a new hotel on the corner of Moray and Dorcas Street, with developer Perri Projects planning to launch the luxury development.

Having gained a footprint onsite during 2005, subsequent land purchases were made allowing Perri Projects to push ahead with the hotel scheme, which entered planning mid last year. With approval in place, Perri Projects are now ramping up their intentions for the site to coincide with a high time in Melbourne's hotel sector, which is enjoying buoyant occupancy rates.

Not too far from the mass of hotels in Melbourne's CBD, but far in terms of design ethos, Perri Projects are positioning the new hotel facility as alternative experience in an urban setting.

Aimed principally at the premium business market, the intended hotel at 185-197 Moray Street will include a pool, gym and business centre, in addition to café/restaurant and bar spaces at ground level. A rooftop function and events centre will crown the six level building.

Hotel accommodation set above an active street frontage. Image: Perri Projects

There is a distinct lack of new, luxury hotel offerings in this area. The majority of existing hotel stock around St Kilda Road and South Melbourne is now ageing considerably so we’ve identified a real gap in the market for quality, bespoke hotels for business and high-end leisure travellers

The move into the boutique hotel space is closely aligned with our brand and business strategy; we have been working towards this for the past three years. More than a hotel, we envisage this mixed-use development to be a lifestyle destination in South Melbourne including retail, food and beverage, and a rooftop function and events centre.

Our current strategy is to develop and retain a significant portfolio of the retail and commercial facilities in our mixed-use masterplanned developments so we view investing in hotels as an extension of that.

Perri Projects is in early discussions with some of Australia’s premium hospitality groups for partnerships in the restaurant and functions centre. We’re looking at only the best operators to reinforce the sophistication of the precinct

David Scalzo, Managing Director, Perri Projects

Plus Architecture designed the futuristic building which will see the exterior present as a mix of exposed concrete and treated glazing. A special application to the glazing will provide the development with a unique finish across a clean, simple form.

Transitioning from white and solid to clear and luminous, the tiled facade is a novel look with Plus Architecture also intending for these lines and forms to directly relate to their corresponding internal suites.

Moray Street will be Perri Projects' first Melbourne hotel development, with intentions in place to acquire suitably zoned development sites that will add to their local hotel portfolio. Active across Melbourne and Brisbane, Perri Projects have also broken the ice in Queensland with their South City Square development to also include a boutique hotel.


Development & Planning

Wednesday, August 23, 2017 - 07:00
Hawthorn's Queens Avenue is emerging as an apartment hot spot of sorts, as developers realise the worth of converting the light industrial and commercial strip into a higher density apartment enclave. Running parallel to Burwood Road, Queens Avenue now has six apartment developments in progress.

Policy, Culture & Opinion

Wednesday, August 9, 2017 - 12:00
Carolyn Whitzman , University of Melbourne Liveability is an increasingly important goal of Australian planning policy. And creating cities where residents can get to most of the services they need within 20 to 30 minutes has been proposed, at both federal and state level, as a key liveability-related mechanism.

Visual Melbourne

Thursday, August 10, 2017 - 12:00
Part Three follows on from the Part One: Yarra's Edge and Part Two: Victoria Harbour. The focus of today's piece will be NewQuay and Harbour Town, the northern most precincts within Docklands. NewQuay NewQuay was the first precinct to open way back in 2003 and has probably evolved the most.


Transport & Design

Thursday, August 24, 2017 - 07:00
It's been a long time coming (15 months in fact!) but finally here's part two of my earlier piece on addressing Melbourne Central's corner to Elizabeth Street. The introduction of more stringent controls via Amendment C270 - the successor to Amendment C262's interim planning controls - has impacted on my earlier concept.

Sustainability & Environment

Monday, August 21, 2017 - 12:00
The notion of Melbourne becoming a 20-minute City has been explored heavily in recent times. Seeking to provide Melburnians with the ability to 'live locally', the 20-minute City, in essence, strives to provide people with the ability to meet most of their everyday needs within a 20-minute walk, cycle or local public transport trip of their home.