181 Fitzroy Street rounds out 2016 as PACE shapes up for an active 2017

PACE Development Group has rounded out a successful 2016 by unveiling 181 Fitzroy Street. Residents will this week begin moving in to the freshly completed residential project which may just contain the best views of any apartment project in Melbourne.

181 Fitzroy Street spans 10 levels and includes 151 one, two and three bedroom apartments. Designed by SJB, the project has achieved an average energy rating of 7.2 and in an Australian first, PACE has partnered with Origin Energy to provide an integrated energy outcome across the project, featuring solar, EV charger and a communal PHEV (plug in hybrid vehicle) solutions.

The result is substantial energy savings and the generation of power that will, in part, illuminate the project's common areas.

181 Fitzroy Street upon completion. Image: PACE

181 Fitzroy Street is PACE's latest project in the pocket surrounding the ever popular St Kilda Junction, with recent completions nearby including Allure, Henry Windsor, George Windsor and The Icon which has made a name for itself as one of Melbourne's most unique buildings.

With final touches applied over the weekend, residents can now begin to enjoy the impressive views, with all north facing apartments and the top floor communal area aligning with Albert Park and Lake, Southbank and the CBD beyond.

What they say

The settlement of 181 Fitzroy, which was sold primarily to the local market (83.5%), marks the end of PACE’s most successful year to date.

Despite murmurings of a downturn in the market, 2016 has been incredibly successful year for PACE with 86 at Archer settled in May, 48 settled at George Windsor in October, 86 at Brunswick sold-out in 7 months, Northcote 75% sold in 4 months, Doncaster East selling well and now the completion of 151 luxury apartments at 181 Fitzroy Street, St Kilda.

For 181, the immaculate architectural work of SJB is complimented by the expert hand of interior designer, Sue Carr whose impeccable eye has touched upon every internal element at 181 Fitzroy Street, bringing a level of refinement to the project, reminiscent of the finest contemporary European hotels.

Having undergone an extremely smooth settlement & valuations process, with 95% of apartments valued at or above purchase price, the settlement of the project marks an appropriate end to 2016 for PACE and aptly sets the tone for what is expected to be an even stronger 2017.

Shane Wilkinson, Managing Director, PACE Development Group
Top floor terrace, infinity pool and views. Image: PACE

And PACE's 2017's pipeline is evident within the Urban Melbourne Project Database.

Yesterday, Pace of Northcote's tower crane was erected; it joins Ode and 808 Sydney Road at construction, with the latter currently seeing the commencement of piling works onsite. Together these three projects will see roughly 240 additional dwellings added to PACE's development portfolio.

Pace of Doncaster East is also at sales, having begun its campaign recently. Included within the project are 82 apartments split between one, two and three-bedroom options.

City of Yarra is set to host PACE's next wave of apartment developments. 73-77 Wellington Street will see a display suite take shape shortly, following on from the project's approval. The remaining project on PACE's immediate agenda and the only project of theirs currently at planning is 247-249 Johnston Street, Abbotsford.

Spanning 13 levels, the project may net PACE another 148 apartments set behind the historic St. Crispin House facade.

A selection of upcoming PACE projects

Development & Planning

Monday, January 22, 2018 - 00:00
Hot on the heels of news that Holiday Inn will anchor Werribee's tallest proposed development, the application for 22-26 Synnot Street has gone to advertising. At over 42 metres in height and spread across a 2,567 square metre site the project is Werribee's largest, and accounts for the last of a trio of catalyst sites earmarked by Wyndham City Council as perfect for urban renewal.

Policy, Culture & Opinion

Monday, November 20, 2017 - 12:00
The marriage of old and new can be a difficult process, particularly when the existing structure has intrinsic heritage value. In previous times Fitzroy's 237 Napier Street served as the home of furniture manufacturer C.F. Rojo and Sons. Taking root during 1887, Christobel Rojo oversaw operations though over time the site would become home to furniture manufacturer Thonet.

Visual Melbourne

Friday, August 25, 2017 - 07:00
The former site of John Batman's home, Batman's Hill is entering the final stages of its redevelopment. Collins Square's final tower has begun its skyward ascent, as has Lendlease's Melbourne Quarter Commercial and Residential precinct already. Melbourne Quarter's first stage is at construction and involves a new 12-storey home for consultancy firm Arup along with a skypark.

Transport & Design

Thursday, January 18, 2018 - 07:00
Late last year Urban Melbourne was invited for a tour of the new offices of CAPI in Windsor and a chat with its founder Pitzy Folk. The 1930’s building now known as '151 Albert' had previously housed Telstra and has been refurbished by renowned interior designer and family friend of the Folk family, Tamsin Johnson into 1,400 sqm of office and break out space across two floors and a basement.

Sustainability & Environment

Tuesday, January 23, 2018 - 00:00
Likened in some quarters as a miniature Federation Square, construction works began last week on a Prahran project that will rank as one of 2018's most progressive and important. Kane Constructions has the job of transforming 30-40 Izett Street under a $60+ million urban renewal initiative prompted by Stonnington City Council.