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Paragon caps Beulah International's healthy Melbourne development portfolio

The Celtic Club's development is poised to proceed under the moniker Paragon, as developer Beulah International moves to capitalise upon the development permit granted under previous planning regulations.

At 316-320 Queen Street, the site's development history has been far from mundane, with project approval but one of the hurdles involved in realising the residential tower. As far back as 2013, inner club wranglings had the deal to develop the site voted down by club members.

A new skyline marker in the offing

Having eventually purchased the site last year after playing a patient game which involved a number of members votes on the fate of the club, Beulah International $25.6 million investment in the corner site will pay off with Paragon. The site's permit extension granted by Minister Wynne is due to expire in October, meaning Beulah International will likely move to launch the 48-level apartment tower shortly.

Spread across a 3,000sqm site, much of the Celtic Club will make way for the tower which was approved to include 256 apartments, although this number will almost certainly change as the developer rebalances the project's apartment schedule to meet current market conditions.

Peddle Thorp Architects were behind the initially approved version which was characterised by its green facade. Now understood to be in the hands of Fender Katsalidfis Architects, the tower's exterior has been given a more pronounced look, featuring a stretched diagrid pattern over a golden facade.

Celtic Club's initial and revised versions side by side

The emergence of Paragon follows on from Beulah International's purchase of its fifth Melbourne development site, a 2,000sqm South Melbourne plot with DKO Architecture given licence to create 27 luxury townhouses. The South Melbourne project is located on the corner of Boundary and Thistlethwaite Streets, with four level townhouses the expected outcome.

Beulah International first Melbourne project dubbed Gardenhill atop Doncaster Hill was completed at the turn of the year, whilst their Hallmark Ivanhoe apartment project also designed by Fender Katsalidis accounted for 80% of its apartments after two weeks at sales.

Hallmark Ivanhoe

4 comments

3000's picture

Will the Celtic club become nothing more than a facade?

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Nicholas Harrison's picture

The interiors were have no particular significance and have been extensively modified over the years.

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3000's picture

Doesn't mean they couldn't do something nice with it.

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Bilby's picture

Facadism isn't just about the destruction of interiors, valuable or not as they may be. In this case, the new tower is set back to such a small extent that the existing building will literally read like walls tacked on to the larger structure - i.e. it will no longer look like a building, but "heritage wallpaper" stuck to the base of a tower. Come on, people, this is a crap outcome for the heritage of this building - it would have been better to demolish the whole thing than allow such a travesty.

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