Paragon caps Beulah International's healthy Melbourne development portfolio

The Celtic Club's development is poised to proceed under the moniker Paragon, as developer Beulah International moves to capitalise upon the development permit granted under previous planning regulations.

At 316-320 Queen Street, the site's development history has been far from mundane, with project approval but one of the hurdles involved in realising the residential tower. As far back as 2013, inner club wranglings had the deal to develop the site voted down by club members.

A new skyline marker in the offing

Having eventually purchased the site last year after playing a patient game which involved a number of members votes on the fate of the club, Beulah International $25.6 million investment in the corner site will pay off with Paragon. The site's permit extension granted by Minister Wynne is due to expire in October, meaning Beulah International will likely move to launch the 48-level apartment tower shortly.

Spread across a 3,000sqm site, much of the Celtic Club will make way for the tower which was approved to include 256 apartments, although this number will almost certainly change as the developer rebalances the project's apartment schedule to meet current market conditions.

Peddle Thorp Architects were behind the initially approved version which was characterised by its green facade. Now understood to be in the hands of Fender Katsalidfis Architects, the tower's exterior has been given a more pronounced look, featuring a stretched diagrid pattern over a golden facade.

Celtic Club's initial and revised versions side by side

The emergence of Paragon follows on from Beulah International's purchase of its fifth Melbourne development site, a 2,000sqm South Melbourne plot with DKO Architecture given licence to create 27 luxury townhouses. The South Melbourne project is located on the corner of Boundary and Thistlethwaite Streets, with four level townhouses the expected outcome.

Beulah International first Melbourne project dubbed Gardenhill atop Doncaster Hill was completed at the turn of the year, whilst their hallmark Ivanhoe apartment project also designed by Fender Katsalidis accounted for 80% of its apartments after two weeks at sales.

hallmark Ivanhoe

4 comments

3000's picture

Will the Celtic club become nothing more than a facade?

Back to top
Nicholas Harrison's picture

The interiors were have no particular significance and have been extensively modified over the years.

Back to top
3000's picture

Doesn't mean they couldn't do something nice with it.

Back to top
Bilby's picture

Facadism isn't just about the destruction of interiors, valuable or not as they may be. In this case, the new tower is set back to such a small extent that the existing building will literally read like walls tacked on to the larger structure - i.e. it will no longer look like a building, but "heritage wallpaper" stuck to the base of a tower. Come on, people, this is a crap outcome for the heritage of this building - it would have been better to demolish the whole thing than allow such a travesty.

Back to top

Development & Planning

Friday, February 23, 2018 - 12:00
Construction works will once more resonate within the walls of Pentridge, as developer Shayher Group begins the next stage of the precinct's transformation. Builder Crema Constructions has further diversified away from their typical apartment-based program, now taking on the job of delivering Pentridge Coburg's retail hub building.

Policy, Culture & Opinion

Friday, February 2, 2018 - 00:00
Gamuda Land is set to unveil an impressive collection of artwork for the soon to be completed 661 Chapel St development in South Yarra. Andy Dinan, Director of Mars Gallery which is renowned for exhibiting and promoting contemporary Australian artists, has been invited to specially curate the art collection throughout the development; included will be some of Australia’s most collected artists.

Visual Melbourne

Monday, February 5, 2018 - 12:00
The various spaces and elements which combine to form RMIT's New Academic Street (NAS) have progressively begun to open to students and visitors alike. I was recently fortunate enough to be part of an informal group tour through the completed spaces within NAS, led by Harrison and White which had a hand in the project.

Transport & Design

Wednesday, February 21, 2018 - 07:01
As part of its $88 million redevelopment, the State Library of Victoria (SLV) is providing Victorian apprentices, trainees and cadets with the opportunity to help with its transformation as part of its Vision 2020. The expansive project will create additional space for public use, restore and reopen the Ian Potter Queen’s Hall, and reinstate the historic Russell Street entrance.

Sustainability & Environment

Thursday, February 15, 2018 - 12:00
One of the world’s more unique International design competitions - The Land Art Generator Initiative (LAGI) 2018 - has come to Melbourne. Sponsored by the State Government of Victoria, the competition opened in early January but was officially launched on Saturday, Feb 10 th as part of the Sustainable Living Festival, Melbourne.