Advertisement

UEM Sunrise adds Mayfair to the ultra-luxury apartment circle

As construction progresses on its initial two Melbourne developments, UEM Sunrise is launching its third local project which shapes as a very definitive presence in Melbourne's high-end apartment market.

Mayfair will account for an existing commercial complex at 412 St Kilda Road. In its place, a $330 million Zaha Hadid Architects-inspired residential tower will rise with only 158 apartments included.

With the St Kilda Road precinct already heavy with apartment projects in development, UEM Sunrise have sought to place Mayfair at the pointy end of the pack. Mayfair's features will include private lift lobbies, a 24-hour concierge service and the opportunity to include custom-designed signature Zaha Hadid pieces within the apartments.

UEM Sunrise have sought to reinterpret the concept of ‘luxury’ from the idea of "ornamental embellishments, the adornment of space and the display of wealth and ostentation."

With Mayfair, UEM Sunrise has chosen to highlight the "unique experiences, personalisation and a sense of place. Mayfair exudes that next level of elegance, appealing to discerning buyers who wish to be a part of a living, breathing piece of Zaha Hadid art.”

Mayfair by Zaha Hadid adorns the lobby space

What they say

We wanted to create a landmark that is equally innovative and spectacular to its predecessors, if not more. We are extremely excited to launch Mayfair with internationally acclaimed Zaha Hadid Architects and Australian-based architecture practice, Elenberg Fraser.

The world’s most liveable city remains a key focus for UEM Sunrise, and Mayfair will add a legacy building to both St Kilda Road and Melbourne’s skyline that is unmatched by others, reinforcing our longstanding commitment to delivering sterling living spaces that resonate with Melbourne’s stature as a truly international city.

Anwar Syahrin Abdul Ajib: UEM Sunrise Managing Director/Chief Executive Officer

The location on St Kilda Road is another drawcard for buyers looking to make the move from established inner-city suburbs. Buyers looking for a complete lifestyle change for their encore years want nothing but the best – they want to walk to the theatre precinct, pop into the city for work or go shopping, and spend their leisure time at the nearby gardens and golf courses.

The breath-taking panoramic views of the Royal Botanic Gardens, Shrine of Remembrance, Albert Park and Port Phillip Bay remind them that they are not just in the heart of the action, but that they own a piece of Melbourne’s prime real estate.

Peter Kudelka: Director at Kay & Burton
Mayfair's luxury rooftop

With the St Kilda Road precinct already heavy with premium apartment projects, Mayfair has been billed as offering "a new lifestyle previously unseen in the city’s ever-growing residential landscape, featuring bespoke residences and penthouses."

The 158 apartments range between one and five bedrooms, and from 70 square metres to 556 square metres for penthouses dubbed the Zaha Signature Suites. Pricing is reflective of the project's intended stature, starting from $823,000 and moving on up to $13.1 million for the very best dwelling within Mayfair.

Construction is due to begin during the first half of 2018, placing the project in the midst of a luxury-driven mini development boom which is occurring along St Kilda Road and Queens Road.

Developments such as Opera, K1 Residences, Victoriana and Albert Place Residences have all placed themselves at the luxury end of the market in the precinct.

3 comments

Adrian's picture

Gorgeous !!

I might be biased but UEM have jumped to the front of the pack of developers in this town. High quality and variety of design in each of their projects so far - Melbourne wants more of this and less of the generic sausage maker crud put out by so many of our existing developers.

Back to top
3000's picture

Agreed, this looks fantastic.

Back to top
philiplees's picture

A month before Zaha died this property was launched as a conversion of the existing office building. It's now new-build and has a striking external design but it's hard to see how Ms Hadid had a design involvement.

Back to top
Advertisement

Development & Planning

Friday, September 22, 2017 - 07:00
The development of a 13-storey apartment building as part of a larger site development at Ormond Station to be called Ormond Place can proceed following approval from Planning Minister Richard Wynne.

Policy, Culture & Opinion

Tuesday, September 19, 2017 - 00:00
Toorak Park is the outcome of a decade of development overtones for an expansive and formerly underutilised site abutting Toorak Station. Few projects across Melbourne are larger in terms of site size, with developer Lendlease over recent months applying the finishing touches to 446 apartments and 18 townhouses across a host of buildings.

Visual Melbourne

Friday, August 25, 2017 - 07:00
The former site of John Batman's home, Batman's Hill is entering the final stages of its redevelopment. Collins Square's final tower has begun its skyward ascent, as has Lendlease's Melbourne Quarter Commercial and Residential precinct already. Melbourne Quarter's first stage is at construction and involves a new 12-storey home for consultancy firm Arup along with a skypark.

Advertisement

Transport & Design

Thursday, September 14, 2017 - 12:00
First mooted early last year, the long awaited facelift to Rebecca Walk looks set to proceed following a call out for "40 energetic street food traders" back in January of this year and planning approvals. New plans were conceived for the largely empty row of pods which occupy the under croft of the Flinders St Viaduct adjacent to Batman Park on the CBD's Northbank.

Sustainability & Environment

Monday, September 4, 2017 - 12:00
The recent BDAV Building Design Awards once more showcased the talents and expertise of Victoria's building designers. 2017 was the 22nd year of the BDAV Design Awards, which aims to "profile excellence in building design, as well as profiling the importance of the building design profession to both the building industry and to the broader community." One project that ticked the boxes was Green Edge.