Here we go ... this is certainly a significant site, and without direct heritage impact (unless you consider the "...unparalleled protected views over UNESCO world heritage listed Carlton Gardens" an issue in terms of the WH buffer zone). I always find it amusing when real estate agents and developers spruik up the benefits of proximity to heritage sites. Anyway, the site clearly has potential for something of significance - one for the skyscraper fans?
Hawthorn's Queens Avenue is emerging as an apartment hot spot of sorts, as developers realise the worth of converting the light industrial and commercial strip into a higher density apartment enclave. Running parallel to Burwood Road, Queens Avenue now has six apartment developments in progress.