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Melburnians flock to virtual reality and property marketers are taking notice

There is rising consumer appetite for virtual reality in Australia and property marketers are starting to pay attention. As of this writing, Google Trends has given Melbourne a score of 100 for ‘Regional Interest’ for the search-term “Virtual Reality”. What exactly does a score of 100 mean? Well, explaining Google Trends data can be a little tricky but a rank of 100 effectively means that proportionately, people in Melbourne are searching for “...
The Phoenix Project - 2015 People's Choice Winner

Vote for Victoria's best in building design

The Building Designers Association of Victoria (BDAV) is inviting readers to vote for their favourite design project in its 21st BDAV Building Design Awards. The BDAV is an industry body which acts for building design professionals. It is a not-for-profit organisation, registered under the Victorian Associations Incorporation Act. It is managed by a committee of volunteers from amongst the membership, whose objective is to advance the profession...

A sensitive topic: development site flipping

With Melbourne driving 46 per cent of Australia’s apartment development, it’s a good time to be a developer in the world’s most liveable city. And in theory, it’s also a good time to be a purchaser as apartments flood the market, increasing stock and therefore theoretically driving down pricing. It’s the age-old story of supply versus demand. According to the Australian Bureau of Statistics, by 2020 Melbourne’s population will rise to five...

The prestige property tax: what it means and who it affects

Specialising in the very top end of luxury off-the-plan sales, Marshall White Projects experiences firsthand, the widespread and often unintended consequences that state and federal legislative and tax changes can have on Melbourne’s property market. Since the start of this financial year alone, we have witnessed an 80 percent rise in the popularity of prestige apartments in the $2m+ price bracket, with families and professional couples becoming...

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Development & Planning

Thursday, June 22, 2017 - 12:00
First covered on Urban Melbourne just a tick over 3 years ago, Golden Age Group's Victoria One has achieved a significant milestone with head contractor Probuild topping out the core at a height of 271m AHD and in the process claiming the title of the tallest structure in the Melbourne CBD.

Policy, Culture & Opinion

Wednesday, June 7, 2017 - 12:00
Two important stories which traverse both transport and housing topic areas were highlighted on Urban Melbourne this week. The news that the medium and high-density components of Williams Landing will ramp up highlight what some might gloss over but what I think is the correct 'order' of doing things: the rail station is built first, developers then piggyback off the new infrastructure second.

Visual Melbourne

Wednesday, February 22, 2017 - 07:00
Once again Melbourne has turned it on for the spectacular cultural juggernaut that is White Night. A crowd of around 600,000 took part in the all night festival of projections, performances, artworks and installations. Stealing the show again this year was the extraordinary projections upon the Royal Exhibition Building.

Sustainability & Environment

Thursday, June 1, 2017 - 12:00
Two of City of Melbourne's key urban design initiatives are in the starters gates, with Lord Major Robert Doyle yesterday providing further information on the pair. As of next month, the long-awaited upgrade to the southern end of Elizabeth Street will begin.