Bracken Co

Market Presence: 

About Bracken Co

Bracken Co is a fully licensed project sales business. For more than 15 years we have worked in close partnership with small, medium and large development companies to achieve outstanding sales outcomes.

Our success is based on a number of principles:

Select partnerships

We only take on a limited number of projects with quality developers providing us with singular focus.

No conflicts

We will not engage on competing projects.


Our developers benefit from senior agents selling their projects. Matt, Andrew or both will be on hand at all times to maximise your opportunities. Our competitors cannot provide the same constant high level of sales expertise.

We don’t just list, we sell.


We pride ourselves on being current with the latest designs, market trends and planning advice. It is critically important to your projects success that we are involved as early as possible to add value in the design process.


You will not find another agent more passionate about your project. We treat every job as if it’s our own.


As agents we see ourselves as a true partner rather than a paid consultant.


Clear and constant communication without the jargon and corporate doublespeak. We are sales driven and our direct manner reflects this.


Our job is not done until your development is completely sold, we are determined to sell the last as well as the first. Our relationships with our clients are testament to this commitment.

Contact Name: 
Matthew Bracken

Development & Planning

Friday, October 21, 2016 - 00:00
Following its acquisition of Waterfront City late in 2014, current owners Ashe Morgan have moved to further reinvent and reposition the precinct, which includes Harbour Town and the Melbourne Star Observation Wheel as major drawcards. The first stage of overhaul works which were concentrated on Harbour Town are concluding. These...

Policy, Culture & Opinion

Thursday, October 20, 2016 - 14:30
On Monday 24th of October, the iCities: World Class CBDs series conference kicks off. First held in Kuala Lumpur, this year's conference is to be held at the Langham Hotel on Southbank. iCities is owned and operated by iProperty Group, a network property under the REA Group umbrella brand. Over...

Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”. Perhaps the most striking example of this juxtaposition between old and new is the Coops Shot...

Transport & Design

Thursday, October 20, 2016 - 07:00
108 Leicester Street is a collection of eight multi-level Fitzroy townhouses that have been designed to respond to the changing face of multi-residential living in Melbourne. The hybrid inner-city dwellings combine developer/builder FOURSQ with Melbourne firm BKK Architects. The design acknowledges the housing typologies of the development's Fitzroy neighbourhood with...

Sustainability & Environment

Wednesday, October 5, 2016 - 00:00
The proposed new Melbourne Conservatorium of Music (MCM) on Sturt Street is shaping to become much more than a cutting edge venue. While the project has been given coverage to date across a range of mediums, very little has been said regarding the project playing an integral part in the...