Media Kit

Why advertise with Urban Melbourne?

Advertising with Urban Melbourne, be it through banner advertising or a more customised content package solution, ensures advertisers will connect with a highly engaged, forward-thinking, upwardly mobile and loyal audience. Consisting of industry decision-makers, critical thinkers in the academic realm, informed property buyers and those in Melbourne's community holding interest in playing a part in our city's growth story, Urban Melbourne's reader base is diverse.

As a leading portal and community on Australian urbanism and urban development, we cover a wide range of topics concerning Melbourne's future. OBSERVING development throughout all phases of a project's lifecycle, planning policy, highlighting Melbourne's strong DESIGN credentials, sustainability, transport policy and projects as well as placing a spotlight on those who BUILD our city are at the core of our being. Urban Melbourne is also a one-stop shop for those who LIVE, work, play or are actively involved with the future direction of our city.

Urban Melbourne covers planning, development and transport stories in more depth than any other local mainstream media outlet. Unique to Urban Melbourne is the building and project database serving the community through aggregation of as much information as possible whilst also acting as a lead generation tool for developers and their sales agents. No other Australian media outlet goes to the length we do to cover urban development and our city's ever evolving urbanism in a hyper-local context.

What is Urban Melbourne?

Urban Melbourne is an independent news and information source for Melbourne with a focus on urban development, planning, transport and urbanism issues and stories. Urban Melbourne is owned and operated by Alamar AV Communications Pty Ltd (ABN: 45 160 824 215).

With a diverse audience encompassing the urban development industry's decision makers, property buyers/investors, students, the public sector, academia as well as a growing international audience segment, we attract those who are enthusiastic about urbanism and the journey to higher densities which Melbourne is currently undertaking.

We have many eyes and ears on the ground which enables us to track urban development projects from the time a planning application enters its public viewing stage right through to construction completion - observing a project's lifecycle is key to our commentary, analysis and reporting.

How we measure our audience

Urban Melbourne works with Effective Measure to collect, compile and analyse usage data.

We also draw analytics data from Google Analytics.

Who is visiting Urban Melbourne?

Source: Effective Measure reader surveys November-December 2013.

Key audience demographics:

Five key occupations:

Decision makers, the leaders of today and the talent of tomorrow.

Top five industries of employment:

The Melbourne innovators, builders, thinkers and financiers.

Highest level of education:

Geographic breakdown

Source: Google Analytics, November-December 2013.

Top five countries:

Australia breakdown:

Top line metrics

  August 2015 May 2015 October 2014
Google Analytics: Sessions 100,712 96,758 81,769
Google Analytics: (Unique) Users 54,181 52,227 41,707
Google Analytics: Pageviews 320,128 309,340 273,450
Twitter Followers 3,349 2,898 2,045
Facebook Page Likes 2,435 2,122 1,439
Newsletter subscribers 2,239 1,740 1.034

How to advertise on Urban Melbourne

Banner Advertising

We sell blocks of inventory in 100CPM lots, starting at $5CPM.  Contact us for availability.

Industry Hub

A brand awareness product for organisations whose work is present on Urban Melbourne. See the rate card and sign up page for details.

Project Database upgrade & launch packages

The Urban Melbourne Project Database is a public summary of medium and high-density projects from right across metropolitan Melbourne which attracts engaged citizens, industry as well as property buyers.

25% of Urban Melbourne's audience as measured by Effective Measure can be categorised as property buyers: owner-occupiers, investors and first home buyers.

The Project Database upgrade packages allow developers or their master sales agents to leverage Urban Melbourne's optimised SEO and drive leads to sales teams.  Contact us for pricing.


Use the form below if you have any further enquiries about advertising with Urban Melbourne.

Please enter the name of the company you represent

Development & Planning

Tuesday, October 25, 2016 - 12:00
The 96 is the third busiest tram corridor in Melbourne with the most recent data published by Yarra Trams having the route clock up 15.4million annual trips. Much of this patronage is likely due to the route being the fastest route to St Kilda from the CBD at the southern...

Policy, Culture & Opinion

Thursday, October 20, 2016 - 14:30
On Monday 24th of October, the iCities: World Class CBDs series conference kicks off. First held in Kuala Lumpur, this year's conference is to be held at the Langham Hotel on Southbank. iCities is owned and operated by iProperty Group, a network property under the REA Group umbrella brand. Over...

Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”. Perhaps the most striking example of this juxtaposition between old and new is the Coops Shot...

Transport & Design

Thursday, October 20, 2016 - 07:00
108 Leicester Street is a collection of eight multi-level Fitzroy townhouses that have been designed to respond to the changing face of multi-residential living in Melbourne. The hybrid inner-city dwellings combine developer/builder FOURSQ with Melbourne firm BKK Architects. The design acknowledges the housing typologies of the development's Fitzroy neighbourhood with...

Sustainability & Environment

Wednesday, October 5, 2016 - 00:00
The proposed new Melbourne Conservatorium of Music (MCM) on Sturt Street is shaping to become much more than a cutting edge venue. While the project has been given coverage to date across a range of mediums, very little has been said regarding the project playing an integral part in the...