Media Kit

Why advertise with Urban Melbourne?

Advertising with Urban Melbourne, be it through banner advertising or a more customised content package solution, ensures advertisers will connect with a highly engaged, forward-thinking, upwardly mobile and loyal audience. Consisting of industry decision-makers, critical thinkers in the academic realm, informed property buyers and those in Melbourne's community holding interest in playing a part in our city's growth story, Urban Melbourne's reader base is diverse.

As a leading portal and community on Australian urbanism and urban development, we cover a wide range of topics concerning Melbourne's future. OBSERVING development throughout all phases of a project's lifecycle, planning policy, highlighting Melbourne's strong DESIGN credentials, sustainability, transport policy and projects as well as placing a spotlight on those who BUILD our city are at the core of our being. Urban Melbourne is also a one-stop shop for those who LIVE, work, play or are actively involved with the future direction of our city.

Urban Melbourne covers planning, development and transport stories in more depth than any other local mainstream media outlet. Unique to Urban Melbourne is the building and project database serving the community through aggregation of as much information as possible whilst also acting as a lead generation tool for developers and their sales agents. No other Australian media outlet goes to the length we do to cover urban development and our city's ever evolving urbanism in a hyper-local context.

What is Urban Melbourne?

Urban Melbourne is an independent news and information source for Melbourne with a focus on urban development, planning, transport and urbanism issues and stories. Urban Melbourne is owned and operated by Alamar AV Communications Pty Ltd (ABN: 45 160 824 215).

With a diverse audience encompassing the urban development industry's decision makers, property buyers/investors, students, the public sector, academia as well as a growing international audience segment, we attract those who are enthusiastic about urbanism and the journey to higher densities which Melbourne is currently undertaking.

We have many eyes and ears on the ground which enables us to track urban development projects from the time a planning application enters its public viewing stage right through to construction completion - observing a project's lifecycle is key to our commentary, analysis and reporting.

How we measure our audience

Urban Melbourne works with Effective Measure to collect, compile and analyse usage data.

We also draw analytics data from Google Analytics.

Who is visiting Urban Melbourne?

Source: Effective Measure reader surveys November-December 2013.

Key audience demographics:

Five key occupations:

Decision makers, the leaders of today and the talent of tomorrow.

Top five industries of employment:

The Melbourne innovators, builders, thinkers and financiers.

Highest level of education:

Geographic breakdown

Source: Google Analytics, November-December 2013.

Top five countries:

Australia breakdown:

Top line metrics

  August 2015 May 2015 October 2014
Google Analytics: Sessions 100,712 96,758 81,769
Google Analytics: (Unique) Users 54,181 52,227 41,707
Google Analytics: Pageviews 320,128 309,340 273,450
Twitter Followers 3,349 2,898 2,045
Facebook Page Likes 2,435 2,122 1,439
Newsletter subscribers 2,239 1,740 1.034

How to advertise on Urban Melbourne

Banner Advertising

We sell blocks of inventory in 100CPM lots, starting at $5CPM.  Contact us for availability.

Industry Hub

A brand awareness product for organisations whose work is present on Urban Melbourne. See the rate card and sign up page for details.

Project Database upgrade & launch packages

The Urban Melbourne Project Database is a public summary of medium and high-density projects from right across metropolitan Melbourne which attracts engaged citizens, industry as well as property buyers.

25% of Urban Melbourne's audience as measured by Effective Measure can be categorised as property buyers: owner-occupiers, investors and first home buyers.

The Project Database upgrade packages allow developers or their master sales agents to leverage Urban Melbourne's optimised SEO and drive leads to sales teams.  Contact us for pricing.

 

Use the form below if you have any further enquiries about advertising with Urban Melbourne.

Please enter the name of the company you represent

Development & Planning

Friday, December 2, 2016 - 06:00
Almost three years to the day of Urban Melbourne covering Eq. Tower's planning application , ICD Property's 62-storey tower at 127-141 A'Beckett Street has held its topping out ceremony. The event held onsite yesterday coincided with the first round of residents settling on apartments within the Elenberg Fraser designed scraper.

Policy, Culture & Opinion

Monday, October 31, 2016 - 09:00
The New Urban Agenda was officially adopted in Quito, Ecuador in the last plenary of the Habitat III conference. The agenda provides a 20-year “roadmap” to guide sustainable urban development globally. The text of the New Urban Agenda itself was agreed well before Habitat III at the UN General Assembly in September, during an extraordinary informal negotiation session that lasted for more than 30 hours.

Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”.

Transport & Design

Wednesday, November 30, 2016 - 08:30
The recent approval of Sterling Global 's mixed-use tower at 383 La Trobe Street adds to the influx of towers with international influence leaving their mark not only on Melbourne's skyline, but the city's streetscapes. The $700 million mixed-use tower, a collaboration between French design architect Ateliers Jean Nouvel and local Australian executive architect Architectus, has been designed with people at its core.

Sustainability & Environment

Tuesday, November 29, 2016 - 12:00
Timber mid-rise buildings are becoming the preferred choice for many stakeholders in Melbourne, due to a combination of factors, including cost-effectiveness, liveability, ease and efficiency of construction. Within the recent National Construction Code change, Deemed-To-Satisfy provisions allow mid-rise timber construction for buildings up to 25 metres “effective height” (typically, eight storeys).