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Docklands is Beautiful, or is it?

We at Urban Melbourne like most readers out there have a wide variety of opinions when talking about Docklands - positive, negative and all that lies between. Over time Urban Melbourne will give much time and analysis to Docklands, dealing with a myriad of topics but for the time being we'd like to draw everyone's attention to docklandsisbeautiful.com.au.

Unfortunately the website is somewhat spasmodic in its updates, but their campaign statement in particular draws attention:

Docklands is Beautiful is a grassroots campaign designed to provide Docklanders with the resources and inspiration to let the world know what a wonderful place Melbourne Docklands is.

The campaign is an initiative of Docklands News and comes in response to a growing (and incorrect) negative public perception surrounding Melbourne’s Docklands.

Negative media is very disappointing for the people who live, work and visit Docklands and absolutely love the place. Our community is vibrant and strong. But it appears that we need to roll our sleeves up and simply tell the rest of the world how beautiful Docklands is.

The campaign has come from the ground up. It has not been strategised, spun, devised, concocted or been influenced by any marketers, PR consultants or any other paid experts.

It has come from the exasperation that ordinary Docklanders are feeling about the seemingly regular negative comments and opinions directed at our suburb.

We say … enough!

Don’t criticise what you don’t understand. And if you don’t choose to live here, that’s fine. Just don’t interfere with our quiet enjoyment of the most stunning suburb in Melbourne.

We’re only half-way through our development and we are patiently awaiting its completion. Docklands is not soulless. Docklands is not a planning disaster. Docklands is simply unfinished.

And one thing that can’t be denied is that DOCKLANDS IS BEAUTIFUL!

Docklands is Beautiful » The campaign

Full marks for passion and well said!

While the images above are taken from the Docklands is Beautiful website, a wander through Docklands one afternoon yielded a selection of art-led images below - it's not all concrete down there.

Continuum by Michael Snape
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4 comments

Riccardo's picture

Who is interfering with their quiet enjoyment? The army of straw men?

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GoodNewsBill's picture

Watch out for an emerging Art Precinct in Docklands. Mission to Seafarers will be opening their Docklands Maritime Artists exhibition in Docklands Drive next to Bank of Queensland and Splendour Skin and Laser.
Facebook pages to watch and like that support Docklands beauty and emerging vibrancy:
www.facebook.com/pages/Docklands-Maritime-Artists/300561316744540
www.facebook.com/pages/Docklands-is-Beautiful/263936710311261
www.facebook.com/pages/The-Mission-to-Seafarers-Victoria/169694169741171

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GoodNewsBill's picture

Media commentary straw men, Riccardo. Do you not read the news? This item explains that Docklanders are exasperated by "negative comments and opinions directed at our suburb."

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Chris Peska's picture

Thanks for the link GoodNewsBill. I believe that building a culture and identity in an area takes time. Clearly Docklands is still finding its feet but with Docklanders contributing to the community tapestry it will get there in the end :) I think the North bank area around MTSF is a crucial urban connection for the future success of Docklands.

Observe. Design. Build. Live.

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