Advertisement

Docklands is Beautiful, or is it?

We at Urban Melbourne like most readers out there have a wide variety of opinions when talking about Docklands - positive, negative and all that lies between. Over time Urban Melbourne will give much time and analysis to Docklands, dealing with a myriad of topics but for the time being we'd like to draw everyone's attention to docklandsisbeautiful.com.au.

Unfortunately the website is somewhat spasmodic in its updates, but their campaign statement in particular draws attention:

Docklands is Beautiful is a grassroots campaign designed to provide Docklanders with the resources and inspiration to let the world know what a wonderful place Melbourne Docklands is.

The campaign is an initiative of Docklands News and comes in response to a growing (and incorrect) negative public perception surrounding Melbourne’s Docklands.

Negative media is very disappointing for the people who live, work and visit Docklands and absolutely love the place. Our community is vibrant and strong. But it appears that we need to roll our sleeves up and simply tell the rest of the world how beautiful Docklands is.

The campaign has come from the ground up. It has not been strategised, spun, devised, concocted or been influenced by any marketers, PR consultants or any other paid experts.

It has come from the exasperation that ordinary Docklanders are feeling about the seemingly regular negative comments and opinions directed at our suburb.

We say … enough!

Don’t criticise what you don’t understand. And if you don’t choose to live here, that’s fine. Just don’t interfere with our quiet enjoyment of the most stunning suburb in Melbourne.

We’re only half-way through our development and we are patiently awaiting its completion. Docklands is not soulless. Docklands is not a planning disaster. Docklands is simply unfinished.

And one thing that can’t be denied is that DOCKLANDS IS BEAUTIFUL!

Docklands is Beautiful » The campaign

Full marks for passion and well said!

While the images above are taken from the Docklands is Beautiful website, a wander through Docklands one afternoon yielded a selection of art-led images below - it's not all concrete down there.

Continuum by Michael Snape
Tags: 

4 comments

Riccardo's picture

Who is interfering with their quiet enjoyment? The army of straw men?

Back to top
GoodNewsBill's picture

Watch out for an emerging Art Precinct in Docklands. Mission to Seafarers will be opening their Docklands Maritime Artists exhibition in Docklands Drive next to Bank of Queensland and Splendour Skin and Laser.
Facebook pages to watch and like that support Docklands beauty and emerging vibrancy:
www.facebook.com/pages/Docklands-Maritime-Artists/300561316744540
www.facebook.com/pages/Docklands-is-Beautiful/263936710311261
www.facebook.com/pages/The-Mission-to-Seafarers-Victoria/169694169741171

Back to top
GoodNewsBill's picture

Media commentary straw men, Riccardo. Do you not read the news? This item explains that Docklanders are exasperated by "negative comments and opinions directed at our suburb."

Back to top
Chris Peska's picture

Thanks for the link GoodNewsBill. I believe that building a culture and identity in an area takes time. Clearly Docklands is still finding its feet but with Docklanders contributing to the community tapestry it will get there in the end :) I think the North bank area around MTSF is a crucial urban connection for the future success of Docklands.

Observe. Design. Build. Live.

Back to top

Development & Planning

Thursday, February 23, 2017 - 12:30
OSK Property's first foray into the Melbourne market appears to be on track with the first stage of its six tower, Melbourne Square development on Southbank receiving stage one endorsement from the Department of Environment, Land, Water and Planning.

Policy, Culture & Opinion

Tuesday, January 17, 2017 - 00:00
On 2 January 2017, it was reported that several popular eateries and bars in Footscray had been vandalised, including the perennially successful 8 Bit Burgers on Droop Street, and Up In Smoke on Hopkins Street. 8 Bit had the warm new year's welcome gift of 14 smashed windows and the words “F**k off hipster scum” spray-painted on their entrance.

Visual Melbourne

Wednesday, February 22, 2017 - 07:00
Once again Melbourne has turned it on for the spectacular cultural juggernaut that is White Night. A crowd of around 600,000 took part in the all night festival of projections, performances, artworks and installations. Stealing the show again this year was the extraordinary projections upon the Royal Exhibition Building.

Advertisement

Transport & Design

Thursday, February 23, 2017 - 00:00
Melbourne now has a second vertical school campus under construction. McCorkell Constructions is in charge of the build that will deliver a new integrated educational and communal facility on the corner of Highett and Gleadell Street, Richmond. Designed by Hayball, Richmond High School as it has been labelled will be built for 650 students, and has an overall value of $43 million.

Sustainability & Environment

Tuesday, November 29, 2016 - 12:00
Timber mid-rise buildings are becoming the preferred choice for many stakeholders in Melbourne, due to a combination of factors, including cost-effectiveness, liveability, ease and efficiency of construction. Within the recent National Construction Code change, Deemed-To-Satisfy provisions allow mid-rise timber construction for buildings up to 25 metres “effective height” (typically, eight storeys).