Observing the current Melbourne-Sydney development dynamic

Observing the current Melbourne-Sydney development dynamic
Mark BaljakJuly 14, 2014

There has been a concerted media push recently to stoke the Melbourne versus Sydney rivalry, in light of Melbourne's booming apartment sector. All in all these articles have been written well and are quite informative, with a pinch of 'Yeah we're better than you' from either side for good measure.

The Age provided an overview of Melbourne's 22 towers beyond 200 metres (add 334-344 City Road to the list) while also suggesting Sydney had a serious case of envy. Within the article Victorian Planning Minister Matthew Guy declares "Since 2010, 54 per cent more homes have gained building approval in metropolitan Melbourne than in Sydney and 11 per cent more than the entire state of NSW."

Domain and AFR have also chimed in with pieces alluding to Melbourne's population on target to overtake Sydney's in due course plus the spectre of there being a glut of rental properties on Melbourne's horizon.

The most surprising (or maybe not) find in researching the current development back and forth came when assessing The Australian's Project Apartment publication, which in theory provides an overview of the nation's apartment sector.

There is nothing to suggest it isn't a national publication aside from the content of course. 32 glossy pages with only a half page spread dedicated to Melbourne's risk of oversupply. Even white-hot Brisbane barely rated a mention while the lion's share of content and advertising was dedicated to Sydney; the sun does surely shineth out of Sydney's...

Prime Minister Tony Abbott said of the The Australian this week "It has a national perspective, not a parochial one... The Australian alone is dedicated to our country." Upon first reading The Australian's Project Apartment publication, I'd rather dedicate it toward use in the throne room.

Observing the current Melbourne-Sydney development dynamic
Project Sydney... go figure

The Australian's cockamamie publication aside, the rippling of media attention on the topic does allude to a more genuine discussion point: there is a competitive and sometimes frictional dynamic between the two cities that spurs both forward.

Melbourne has been and continues to be the star performer in the eye of many an Asian property developer, to the point where the local scene is awash with apartment projects. Could Sydney benefit from Melbourne's success as our city approaches a peak in development activity?

The Harbour City is opening up to a wave of new boutique developers, with a focus on medium density developments as opposed to residential towers which is currently trending in Melbourne. A prime example is Melbourne-based Fridcorp's push into the Sydney market which recently yielded $100M in apartment sales within two hours.

Both cities are powering ahead in the development stakes, but as has been communicated to Urban.com.au via an industry figure, the movement of top tier architectural firms and developers to Sydney indicates three things:

  1. Melbourne developers are 'market ready' and have been active and adept in a heated market for some time.
  2. Sydney is now white-hot with opportunity and is eclipsing Melbourne with job prospects.
  3. The Melbourne industrial landscape has engendered somewhat more of a 'constrained' construction climate.

I'd suggest that in a roundabout fashion, both cities feed off one another while maintaining distinctly different identities. Urban.com.au will enlist the help of some industry players in future articles to further explore this topic.

Lead image courtesy de.wallpapersus.com.

Mark Baljak

Mark Baljak was a co-founder of Urban.com.au. He passed away on Thursday 8th of November 2018 after a battle with cancer. He was 37. Mark was a keen traveller, having visited all six permanently-inhabited continents and had a love of craft beer. One of his biggest passions was observing the change that has occurred in Melbourne over the past two decades. In that time he built an enormous library of photos, all taken by him, which tracked the progress of construction on building sites from across metropolitan Melbourne.
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