Frankston City Council introduces Priority Planning

Frankston City Council have taken a proactive step in enabling further investment to flow into the municipality by implementing further changes to their planning framework, designed to expedite planning applications and enhance investment potential in the area.

Frankston City Council has developed an innovative program, called Priority Planning, to facilitate significant commercial precinct development within the Frankston city centre, and potentially other parts of the municipality, which demonstrate significant economic benefit.

The process seeks to ‘cut red tape’ by ensuring more efficient planning decisions are made on applications that drive employment and/or activate the Frankston city centre, while encouraging high quality developments.

Invest Frankston: Priority Planning

Priority Planning revolves around pre-application meetings between Council and the applicant in order to communicate issues and mitigate points of difference, thus avoiding these once the application is submitted. Over a five year period average planning process days for delegated planning decisions have tumbled from near on 105 days to just 45 days.

There are two streams in the streamlined application process. Stream 1 deals with moderate sized applications that can be delegated to Council officers. Stream 2 deals with major applications with a development cost of over $ 5 million and/or three or more levels, which must be considered by Councillors.

Invest Frankston: Priority Planning
446-450 Nepean Highway. Image © Doig Architects

Ultimately the revised process equates to major projects being resolved within a nominated 60 day period. An example of a Stream 2 project is the above 11-level office tower at which was highlighted by Urban Melbourne earlier in the year. 446-450 Nepean Highway has since been approved and stands as an example of Frankston City Council's willingness to generate investment into the city via higher density developments.

The delivery of prompt processes to prospective developers will send a strong message that Frankston is open for business. We are a city undergoing transformation and we have to capitalise on the interest in our city right now and Priority Planning is already reaping excellent results.

Darrel Taylor, Frankston City Mayor


Hats off to Frankston City Council for beating their drum in terms of encouraging investment, although one adage comes to mind: you can lead a horse to water, but you can't make it drink.

While the new $80 million South East Water HQ may act as a generator for investment, some of the good work seems to have been undone by the apparent failure of Airio Apartments. With online sales no longer visible and the project website banished, it seems demand is not quite there for a 14 level apartment tower in Frankston.

Regardless, see the good work of Frankston City Council via Invest Frankston.

My Real Estate Mate logo

Development & Planning

Monday, October 24, 2016 - 12:00
Not too long after the site was successfully sold, Delta Property Group have moved to launch their latest project dubbed The Point Doncaster Hill. Formally 600 Doncaster Road, the relevant planning application encompassing 174 apartments was approved by Manningham City Council during May of this year. The permit and site...

Policy, Culture & Opinion

Thursday, October 20, 2016 - 14:30
On Monday 24th of October, the iCities: World Class CBDs series conference kicks off. First held in Kuala Lumpur, this year's conference is to be held at the Langham Hotel on Southbank. iCities is owned and operated by iProperty Group, a network property under the REA Group umbrella brand. Over...


Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”. Perhaps the most striking example of this juxtaposition between old and new is the Coops Shot...

Transport & Design

Thursday, October 20, 2016 - 07:00
108 Leicester Street is a collection of eight multi-level Fitzroy townhouses that have been designed to respond to the changing face of multi-residential living in Melbourne. The hybrid inner-city dwellings combine developer/builder FOURSQ with Melbourne firm BKK Architects. The design acknowledges the housing typologies of the development's Fitzroy neighbourhood with...

Sustainability & Environment

Wednesday, October 5, 2016 - 00:00
The proposed new Melbourne Conservatorium of Music (MCM) on Sturt Street is shaping to become much more than a cutting edge venue. While the project has been given coverage to date across a range of mediums, very little has been said regarding the project playing an integral part in the...