East Brunswick Village a step closer to reality

A development set to reshape East Brunswick's landscape has taken another step forward in a drawn-out approvals process. Primarily fronting Nicholson Street, East Brunswick Village is a sprawling site which first came to light during 2007 when the then Bridgehead Properties Pty Ltd purchased the site with the expectation of a large-scale urban renewal project.

With a development plan approved during October 2012, only last month has Moreland City Council's Urban Planning Committee convened to consider the merits of detailed plans submitted for approval. Between this period it was reported that developer Banco Group expanded the landholding available for development by purchasing an adjoining 8,700sqm block, in addition to the initial 1.9 hectares available.

East Brunswick Village summary

Early vision for East Brunswick Village. Image courtesy JAM Architects
  • 21,300 square metre site - frontage to Nicholson Street, John Street and Elm Grove
  • Seven buildings - three 5 storey buildings and four 6 storey buildings over 2 basement levels
  • 603 dwellings - 241 x 1 bedroom; 360 x 2 bedroom; 2 x 3 bedroom
  • 24 hour supermarket - most likely Coles
  • 17 retail outlets, 3 food/drink outlets
  • 5 home offices
  • 748 car parking spaces and 752 bicycle spaces

A staged development

Current ground floor layout. Image courtesy JAM Architects

It's proposed that the precinct be delivered in two distinct stages, owing to the sheer size of the development. Stage One would consist of three buildings closest to Nicholson Street, including that containing the full-line supermarket.

Shown to the right in the above schematic, Stage One would also see the delivery of the associated basement levels for 526 vehicles and 614 bicycle bays, plus public realm works including 'Main street', internal roads and pedestrian/cycle connections to Rickard and Gamble Streets. 292 apartments, the aforementioned supermarket, 12 retails outlets and 1 home office are also included.

The balance of the development site is slated for Stage Two, where the four remaining lots would see 311 additional apartments, 5 retail spaces, 4 home offices and additional vehicle/bicycle facilities delivered.

Council Recommendation

That a Planning Permit No. MPS/2013/979 be issued for the staged construction of buildings and works comprising the development of the land for seven buildings (three 5 storey buildings and four 6 storey buildings over 2 basement levels), containing multiple dwellings, a supermarket, shops, food and drink premises and offices, use of the land for dwellings, creation of access to a Road Zone, Category 1, and a reduction of the car parking requirements at 127-137, 139 & part 149 Nicholson Street, Brunswick East.

Urban Planning Committee

As tends to be the case the expected permit is subject to a list of conditions as stipulated by the Urban Planning Committee, but given the current plans adhere to the originally endorsed development plan, final approval for East Brunswick Village seems a formality.

A sustained partnership

Assorted JAM Architects projects for Banco Group. Images courtesy JAM Architects

JAM Architects have had a long relationship as the preferred architect for Banco Group, with a string of projects spanning the better part of a decade. From a tri-towered scheme for a Kavanagh Street Southbank supersite that never proceeded to a string of inner suburban apartment projects at all stages of the development cycle, the duo have formed a sustained relationship.

Favouring the inner northern suburbs, Banco Group's East Brunswick Village joins Smith&Co. as another large-scale inner-city project yielding hundreds of apartments. 2 Plenty Road was completed a few short years ago while 511-517 Sydney Road and 11-13 Lygon Street are also reported to be Banco Group projects that the architect has delivered, but have yet to proceed.

My Real Estate Mate logo

Development & Planning

Friday, October 28, 2016 - 00:00
The route 11 tram not so long ago used to be known as the route 112 which ran from West Preston to St Kilda. The old 112 route was split in two (routes 11 and 12) and route 11 now runs from West Preston and terminates at Victoria Harbour in...

Policy, Culture & Opinion

Thursday, October 20, 2016 - 14:30
On Monday 24th of October, the iCities: World Class CBDs series conference kicks off. First held in Kuala Lumpur, this year's conference is to be held at the Langham Hotel on Southbank. iCities is owned and operated by iProperty Group, a network property under the REA Group umbrella brand. Over...


Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”. Perhaps the most striking example of this juxtaposition between old and new is the Coops Shot...

Transport & Design

Thursday, October 20, 2016 - 07:00
108 Leicester Street is a collection of eight multi-level Fitzroy townhouses that have been designed to respond to the changing face of multi-residential living in Melbourne. The hybrid inner-city dwellings combine developer/builder FOURSQ with Melbourne firm BKK Architects. The design acknowledges the housing typologies of the development's Fitzroy neighbourhood with...

Sustainability & Environment

Wednesday, October 5, 2016 - 00:00
The proposed new Melbourne Conservatorium of Music (MCM) on Sturt Street is shaping to become much more than a cutting edge venue. While the project has been given coverage to date across a range of mediums, very little has been said regarding the project playing an integral part in the...