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Beulah International lifts the bar for luxury apartment living in South Yarra

Malaysian-backed developer Beulah International is looking to well and truly underline the push by many of Melbourne's developers into the luxury apartment market by reworking an approved scheme for a prime Toorak Road land holding.

Currently at planning, Beulah International have chosen to scrap an earlier approved BDLC-designed project involving 37 apartments in favour of 10 grand-sized dwellings. Spanning 146 -150 Toorak Road West, the developer paid $17.5 million for the 1,784sqm site during 2016 and now holds the land under subsidiary Toorak Road West Project Pty Ltd.

The permit had the potential to be reconfigured to 14 oversized apartments, although Beulah International have gone further in eyeing 10 massive apartments.

Prahran-based Robert Mills Architects has assumed control over the project's design trajectory, facilitating a complete redesign and in the process shaving an entire floor off the approved envelope.

The site's now obsolete scheme. Image: CBRE City Sales

As with a variety of other projects throughout inner Melbourne, 146-150 Toorak Road West has been reworked from an initial 1 x single bedroom / 16 x dual bedroom / 20 x triple bedroom format to a more luxuroius configuration which sees 8 triple and 2 quadruple bedroom apartments. 33 car parking spaces are to service the dwellings.

The sheer size of each apartment highlights Beulah International's lofty expectations for the project when it eventually reaches sales. It will invariably be billed as one of Melbourne's most sought after and tightly held addresses, with expansive floorplans to match.

3 bedroom apartments are slated to have internals between 260sqm and 313sqm, with four bedroom apartments spaced between 389sqm and 381sqm. Add outdoor terraces and the largest combined space on offer comes in at a hefty 478sqm.

According to planning documents, all apartments will have tiled bathrooms, carpeted bedrooms and timber floors to kitchens, living, sitting and all other areas. The dual top floor apartments have perforated concrete slabs which allow natural light to penetrate into various living spaces; these voids double as sculptural features.

A rendered apartment within Paragon Tower. Image: Beulah International

Beulah International's South Yarra development is their fourth Melbourne apartment foray, following on from the now complete Gardenhill Doncaster and the in development Hallmark Ivanhoe and Paragon Tower which accounts for the Celtic Club site on La Trobe Street.

Underlining the developer's push into bespoke projects is their forthcoming South Melbourne venture which sees 27 high-end townhouses on the agenda.

2 comments

Luke Reaby's picture

Does anyone have the NSA area schedule of either plans?

Would be interesting to see how much they willingly lost

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Mark Baljak's picture

Full plans are advertised here. Older plans we don't have on hand

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