Naser Group goes for the Sky in Kensington

Prospective Kensington development sites continue to drift toward higher density residential outcomes. 

The latest to do so is Naser Group's 347-367 Macaulay Road which is now at planning, with the developer hoping to create 55 overly large two and three bedroom apartments within a new C-shaped, six-storey building. The site itself is currently home to an ordinary single storey warehouse which abuts the mid-rise Kensington Warehouse Apartments complex to the south.

Designed by Pitch Architecture + Developments, 347-367 Macaulay Road draws heavily upon the area's brick warehouse heritage, which is evident across the design's lower levels. Grimbos Building surveyors is also associated with the project.

Received by City of Melbourne during August, Pitch Architecture + Developments refer to the project as Sky House on their website, perhaps indicating the name that the project will carry down the track.

347-367 Macaulay Road application summary

Macaulay Road perspective. Planning image: Pitch Architecture + Developments
  • Site area: 2,011sqm with 55m main street frontage
  • Proposed 6 level building
  • 55 dwellings: 23 x 2BR, 32 x 3BR
  • Estimated cost of development: $26 million
  • 103 car parking spaces and 55 bicycles across two basement levels

Naser/Nascon expanding

347-367 Macaulay Road is the latest project for Naser Group Property, who's director Mohammed Naser is also director of Nascon Group.

Combined the two property entities have developed a string of apartment projects across Melbourne. Most recently completed was Ivanhoe's The Orchard which holds 39 apartments, with Fitzroy North's Fitz & Co and Moore Apartments in Moonee Ponds both currently under construction.

After a long stint at planning Nascon Group also successfully gained a mid-2017 permit to develop an 88-apartment, Artisan Architects-designed tower in the heart of Heidelberg.

347-367 Macaulay Road adds to the Naser Group/Nascon Group stable, but distinguishes itself by intending to add larger than average apartments to Kensington. Smallest sized apartments within the proposal begin at 73sqm internal, with the largest loft apartment covering 162sqm of internal space.

Design aspects within the proposed building. Planning image: Pitch Architecture + Developments

Kensington higher density

Kensington is not flush with development sites, but certain pockets are lending themselves to redevelopment.

Traditionally a light commercial and/or industrial stronghold, the area surrounding 347-367 Macaulay Road is receiving increased apartment-based proposals. A stone's throw away, both 51-61 Hardiman Street and 28-32 Albermarle Street are at planning and combined could potentially add a further 92 dwellings to this emerging development pocket.

Isolated higher density developments such as 2-22 Gatehouse Drive and 265-271 Racecourse Road will likely add to Kensington's future apartment stock, but the area most likely to see pronounced development is a stretch of land alongside Hobsons Road that is now receiving its first taste of construction, by way of River Walk Kensington.

A likely construction hot spot in years to come, the vast stretch of land fronting Hobsons Road is adjacent to the West Melbourne Waterfront urban renewal project.

Macaulay Road with fellow Kensington projects. Construction image: Hacer


Adam Ford's picture

Small pity. I've always quite like the thing it's replacing. That's not an argument to keep it.

A bit odd that we're 'invoking' about 30 times more brickwork than was ever on the site with the industrial aesthetic here, mind ...

Back to top
Adam Ford's picture

Allied Mills up the road have also put out feelers to sell that huge site, but it remains zoned commercial.

Back to top
Mark Baljak's picture

How could you possible see appeal in what's there now?

Back to top
Melbourne_Fragments's picture

@Mark Baijak , what possible appeal do you see in every other generic all glass apartment tower?

Back to top
3000's picture

What has "all glass towers" go to do with anything?

This is about what's there now -which is not exactly amazing- and what will replace it. Where is the "generic, all-glass tower" that you speak of?

Back to top
Keanan O'Carroll's picture

This comment thread's real salty. :)

Back to top
Melbourne_Fragments's picture

my point being that aesthetic taste is subjective, this 'ugly' industrial relic might have character to some people, so Marks complete dissmisal of any opinion on it's appeal is just as uncalled for on an urban city site than any complete criticism I might have of boring all glass curvy apartment tower podiums

Back to top
Mark Baljak's picture

If it were a complete dismissal I wouldn't have posed it as a question

Back to top

Development & Planning

Friday, October 20, 2017 - 09:00
Jerome N Rachele , Australian Catholic University ; Aislinn Healy , Australian Catholic University ; Jim Sallis , University of California, San Diego , and Takemi Sugiyama , Australian Catholic University This article is one in a series, Healthy Liveable Cities , in the lead-up to the Designing Healthy Liveable Cities Conference in Melbourne on October 19 and 20.

Policy, Culture & Opinion

Monday, October 9, 2017 - 12:00
Spring Street on Sunday unveiled its package of rental reforms that will see a variety of changes to the Residential Tenancies Act (1997). The state government has branded the reforms 'Rent Fair Victoria' and set up a website outlining the changes.

Visual Melbourne

Friday, August 25, 2017 - 07:00
The former site of John Batman's home, Batman's Hill is entering the final stages of its redevelopment. Collins Square's final tower has begun its skyward ascent, as has Lendlease's Melbourne Quarter Commercial and Residential precinct already. Melbourne Quarter's first stage is at construction and involves a new 12-storey home for consultancy firm Arup along with a skypark.


Sustainability & Environment

Tuesday, October 10, 2017 - 05:00
City of Melbourne intentions for a reimagined University Square are now available for viewing. The significant piece of public space at 190-192 Pelham Street is in line to receive a total makeover, bringing the green landscape into a 21st century.