Disegno Australia

Beyond the hyperbole - what really sets Prima Pearl apart

Mon, 21/07/2014 - 12:00 Mark Baljak

As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project. Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Urban Melbourne provided an overview of Prima Pearl's current status , we were fortunate...

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A bronzed icon takes its place

Wed, 09/07/2014 - 12:00 Mark Baljak

Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl. Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential...

Development & Planning

Carr's Hoddle Street Development finds favour with Council

Thursday, August 17, 2017 - 12:00

The City of Melbourne's Future (Planning) Committee this week resolved to issue conditional approval for a 10-storey building at 1071-1081 Hoddle Street in East Melbourne. The building would rise to a height of 31.54m and accommodate 26 apartments on a triangular shaped site with a total area of 311 sqm.

Policy, Culture & Opinion

A 20-minute city sounds good, but becoming one is a huge challenge

Wednesday, August 9, 2017 - 12:00

Carolyn Whitzman , University of Melbourne Liveability is an increasingly important goal of Australian planning policy. And creating cities where residents can get to most of the services they need within 20 to 30 minutes has been proposed, at both federal and state level, as a key liveability-related mechanism.

Visual Melbourne

Docklands Places and Spaces, Part Three: NewQuay + Harbour Town

Thursday, August 10, 2017 - 12:00

Part Three follows on from the Part One: Yarra's Edge and Part Two: Victoria Harbour. The focus of today's piece will be NewQuay and Harbour Town, the northern most precincts within Docklands. NewQuay NewQuay was the first precinct to open way back in 2003 and has probably evolved the most.

Transport & Design

Southbank's densest block to become even denser?

Thursday, August 17, 2017 - 07:15

CBRE in recent weeks has begun marketing a development site at 118 City Road in Southbank which has been branded as 'Flagship'. The 6,191sqm site is currently home to a BMW dealership and showroom, and has significant potential to add to what is set to become on of the densest city blocks in Melbourne, boasting towers of 200m through to over 300m.

Sustainability & Environment

Southbank's new Green Spine a step closer

Thursday, July 20, 2017 - 12:00

The greening of Southbank is a step closer to reality following the endorsement of the draft concept plan for Southbank Boulevard and Dodds Street by the Future Melbourne Committee on Tuesday, 18 July, 2017.

Urban Melbourne

Disegno Australia

Beyond the hyperbole - what really sets Prima Pearl apart