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Liminal 360

Off-the-Plan Properties are now Open for Inspection

In the past couple of years, we have seen virtual reality go from an intriguing concept to a full-fledged strategy for off-the-plan property sales. This is due to VR’s unprecedented ability to bring projects to life by recreating environments to scale and placing a potential buyer inside a building that has yet to be built. There are many challenges to selling off-the-plan properties compared to established properties. One of the most...

Melbourne Central’s iconic shot tower reborn in VR

Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”. Perhaps the most striking example of this juxtaposition between old and new is the Coops Shot Tower situated within Melbourne Central and enclosed by a magnificent 20 storey glass cone designed by...

Melburnians flock to virtual reality and property marketers are taking notice

There is rising consumer appetite for virtual reality in Australia and property marketers are starting to pay attention. As of this writing, Google Trends has given Melbourne a score of 100 for ‘Regional Interest’ for the search-term “Virtual Reality”. What exactly does a score of 100 mean? Well, explaining Google Trends data can be a little tricky but a rank of 100 effectively means that proportionately, people in Melbourne are searching for “...
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Development & Planning

Thursday, August 17, 2017 - 12:00
The City of Melbourne's Future (Planning) Committee this week resolved to issue conditional approval for a 10-storey building at 1071-1081 Hoddle Street in East Melbourne. The building would rise to a height of 31.54m and accommodate 26 apartments on a triangular shaped site with a total area of 311 sqm.

Policy, Culture & Opinion

Wednesday, August 9, 2017 - 12:00
Carolyn Whitzman , University of Melbourne Liveability is an increasingly important goal of Australian planning policy. And creating cities where residents can get to most of the services they need within 20 to 30 minutes has been proposed, at both federal and state level, as a key liveability-related mechanism.

Visual Melbourne

Thursday, August 10, 2017 - 12:00
Part Three follows on from the Part One: Yarra's Edge and Part Two: Victoria Harbour. The focus of today's piece will be NewQuay and Harbour Town, the northern most precincts within Docklands. NewQuay NewQuay was the first precinct to open way back in 2003 and has probably evolved the most.

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Transport & Design

Thursday, August 17, 2017 - 07:15
CBRE in recent weeks has begun marketing a development site at 118 City Road in Southbank which has been branded as 'Flagship'. The 6,191sqm site is currently home to a BMW dealership and showroom, and has significant potential to add to what is set to become on of the densest city blocks in Melbourne, boasting towers of 200m through to over 300m.

Sustainability & Environment

Thursday, July 20, 2017 - 12:00
The greening of Southbank is a step closer to reality following the endorsement of the draft concept plan for Southbank Boulevard and Dodds Street by the Future Melbourne Committee on Tuesday, 18 July, 2017.