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PDG Corporation

PDG Corporation and Spec Property double up in North Melbourne

PDG Corporation and Spec Property have seized upon the success of their current North Melbourne projects by each proposing separate additional apartment developments within the suburb. Far from the soaring towers of Melbourne's CBD, the proposed developments are comparatively modest, yet point to the underlying strength of North Melbourne as a desired suburb for both developers and buyers seeking to avoid postcode 3000. Lodged with City of...

Beyond the hyperbole - what really sets Prima Pearl apart

As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project. Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Urban Melbourne provided an overview of Prima Pearl's current status , we were fortunate...

A bronzed icon takes its place

Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl. Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential...

Development & Planning

Friday, December 2, 2016 - 06:00
Almost three years to the day of Urban Melbourne covering Eq. Tower's planning application , ICD Property's 62-storey tower at 127-141 A'Beckett Street has held its topping out ceremony. The event held onsite yesterday coincided with the first round of residents settling on apartments within the Elenberg Fraser designed scraper.

Policy, Culture & Opinion

Monday, October 31, 2016 - 09:00
The New Urban Agenda was officially adopted in Quito, Ecuador in the last plenary of the Habitat III conference. The agenda provides a 20-year “roadmap” to guide sustainable urban development globally. The text of the New Urban Agenda itself was agreed well before Habitat III at the UN General Assembly in September, during an extraordinary informal negotiation session that lasted for more than 30 hours.

Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”.

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Transport & Design

Wednesday, November 30, 2016 - 08:30
The recent approval of Sterling Global 's mixed-use tower at 383 La Trobe Street adds to the influx of towers with international influence leaving their mark not only on Melbourne's skyline, but the city's streetscapes. The $700 million mixed-use tower, a collaboration between French design architect Ateliers Jean Nouvel and local Australian executive architect Architectus, has been designed with people at its core.

Sustainability & Environment

Tuesday, November 29, 2016 - 12:00
Timber mid-rise buildings are becoming the preferred choice for many stakeholders in Melbourne, due to a combination of factors, including cost-effectiveness, liveability, ease and efficiency of construction. Within the recent National Construction Code change, Deemed-To-Satisfy provisions allow mid-rise timber construction for buildings up to 25 metres “effective height” (typically, eight storeys).