Perri Projects

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International designer hotel owner operator, Ovolo, has been appointed as hotel manager for <a href="https://www.urban.com.au/developments?developer=Perri%20Projects">Perri Projects</a>' $50 million <a href="https://www.urban.com.au/projects/ovolo-south-melbourne-183-199-moray-street-south-melbourne">South Melbourne hotel</a>, expected to open in 2020. Located at 183-199 Moray Street, the project comprises 100 rooms spanning six floors based around Ovolo’s ethos of ‘effortless living'.

Founded by Girish Jhunjhnuwala in 2002, Ovolo Hotels has become one of Hong Kong’s largest independent owner, operator hospitality firms. The company says it keeps in touch with the modern traveller through award-winning interior designs, detail-driven comforts, focused all-inclusive service and cutting-edge en suite technology, all done in Ovolo Hotel’s signature style.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/170516_smh_v01_hero_final.jpg" rel="gallery-all" title="Ovolo South Melbourne will open in 2020. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="464" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/170516_smh_v01_hero_final.jpg?itok=8LAfI-8f" title="Ovolo South Melbourne will open in 2020. Image: Perri Projects" width="580"></a>

<figcaption>Ovolo South Melbourne will open in 2020. Image: Perri Projects</figcaption></figure>Ovolo says the <a href="https://www.urban.com.au/developments/south-melbourne-vic">South Melbourne</a> project represents a new phase of growth for the company, made possible through a shared vision with Perri Projects and is confident it will be well-received by the growing pool of higher-end established housing and major commercial office buildings emerging in South Melbourne.

According to Perri Projects, Ovolo’s international track-record for delivering innovative, design-led destination hotel concepts that empahasise lifestyle aligned with Perri Projects’ vision for the site. With a planning permit already in hand, Ovolo’s appointment paves the way for construction to commence in the second half of 2019.

Perri Projects has been keeping busy with a growing development pipeline of projects including a <a href="https://www.urban.com.au/new-apartments/23-29-victoria-street-melbourne">$150 million tower opposite the Carlton Gardens</a>, and its most significant, the West Melbourne Waterfront along the banks of the Maribyrnong River.

Following support from The City of Melbourne, Amendment C221 was considered and adopted by the Minister for Planning, Richard Wynne mid-year, allowing for the project to progress. To this end, Perri Projects has engaged Woods Bagot, NH Architecture and Oculus for this significant 'place making project' which boasts over 250 metres of frontage along the Maribyrnong River.

Perri Projects says Amendment C221 will ensure the 2.8-hectare West Melbourne Waterfront site is successfully rezoned to Mixed Use, paving the way for a "dynamic, master-planned urban renewal precinct to revitalise the area into a pre-eminent waterfront destination."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/40_wmw_render-16.jpg" rel="gallery-all" title="Artisit's impression of West Melbourne Waterfront. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="271" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/40_wmw_render-16.jpg?itok=W56U5ovB" title="Artisit's impression of West Melbourne Waterfront. Image: Perri Projects" width="580"></a>

<figcaption>Artisit's impression of West Melbourne Waterfront. Image: Perri Projects</figcaption></figure><h2>What they say...</h2>

<blockquote>
“We are delighted to partner with Ovolo to realise our original vision for this site as a mixed-use lifestyle precinct featuring destination bars and restaurants, as well as leisure, event and function facilities.

Ovolo hotels are internationally renowned for their high-end, high-energy designs that blend form and function to ensure each hotel delivers a unique experience for guests and visitors. Ovolo is well established and revered, yet agile and bold enough to challenge convention and break the mold on new sites, ensuring that each design complements and enhances the location of their hotels.”

- David Scalzo, Managing Director of Perri Projects
</blockquote>

 

<blockquote>
“Ovolo is a proud owner and operator of hotels and this HMA will be the start of a new chapter in order to take our disruptive lifestyle designer hotel collection to the next level in Australia and internationally.

Ovolo is committed to ensuring our guests can expect the unexpected from us and like all our sites, Ovolo in South Melbourne will stand alone from a design perspective, but the experience will be unmistakeably Ovolo.

The underlying demographic of South Melbourne has been evolving steadily as creative industries in particular look to take advantage of the central location and raw industrial edge the suburb has to offer.

But while the suburb is on the rise with those in the know, local hospitality amenity has not kept pace with this change, and we believe Ovolo South Melbourne with its bars, restaurants and even a roof-top function and events space will be uniquely placed to provide a focal point for those local communities.”

- Dave Baswal, COO &amp; CFO of Ovolo Australia
</blockquote>

 

<blockquote>
“The Hotel Management Agreement with Perri Projects represents a natural evolution for our business as we continually look to expand our offering in new markets.

While we each bring our respective expertise in property development and hospitality management to this project, this partnership was forged through our mutual affinity for delivering truly unique projects and a shared vision for the South Melbourne site."

- Girish Jhunjhnuwala, Ovolo CEO and Founder
</blockquote>
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Laurence Dragomir

Perri Projects and Ovolo combine for South Melbourne hotel

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The Englefield, a boutique collection of seven generously-sized apartments located along the tree-lined Chambers Street in South Yarra, was recently completed by builder VCON. The development which was designed to celebrate the relationship between nature and the built environment, is a collaboration between developer Perri Projects, architects Woods Bagot and landscape architect Paul Bangay.

According to Perri Projects, The Englefield will enjoy the benefits of tailored living that is reminiscent of a hotel rather than an apartment building, with only two residences remaining including a full floor penthouse. The design is characterised by a rich bluestone façade softened by verdant vines, with Woods Bagot drawing on its extensive experience across a range of sectors to provide The Englefield with a 'hotel feel'. 

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/englefield-006.jpg" rel="gallery-all" title="The interiors of apartments benefit from seamless connections to the exterior. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/englefield-006.jpg?itok=ynpYIMN5" title="The interiors of apartments benefit from seamless connections to the exterior. Image: Supplied" width="580"></a>

<figcaption>The interiors of apartments benefit from seamless connections to the exterior. Image: Supplied</figcaption></figure>Woods Bagot’s focus on design craftsmanship is evident, where the kitchen joinery and island bench as well as bathroom vanities and bedroom cabinetry, have all been custom designed to create a bespoke, one-of-a-kind design motif throughout.

<a href="https://www.urban.com.au/news/discussing-apartment-design-with-woods-bagots-peter-miglis">Speaking to Urban.com.au last month</a>, Woods Bagot's Peter Miglis noted the maturing apartment market and the importance of designing apartments based on the same principles of a more traditional home, with bespoke features which celebrate the craftsmanship and considered design of the apartment.

<blockquote>
...what we're finding is that there is a market that is maturing, that has become comfortable with the idea of living in apartments. But apartments not as we've traditionally known them, as these minimal requirements and getting the yield up. It's now about apartments that adopt qualities of living in a home, and what I mean by that is having more area internally, having a social network within the complex as well.

We always circle back when we look at apartment planning - how would a house perform and function? And how would we take those attributes and put that into an apartment plan. Maybe one day we don't call them apartments, maybe we adopt another name for them as a fusion between house and apartment coming together. 

...there's also the care to detail, even right down to the kitchen door handles. Moments like that where they are bespoke and they have a sense of individual character and care about them, people have an affinity to that level of detail. 

- Peter Miglis, Principal, Woods Bagot 
</blockquote>

This synergy between the contemporary and the traditional is reflected in the use of marble and bronze accents in the kitchen and living areas which are complemented by Chevron patterned Oak timber floors, while a Woods Bagot-designed timber display cabinet reinforces the attention to detail and craftmanship. 

Every room enjoys a green outlook, with windows and terraces opening out to Bangay’s European landscapes which have been designed to act as an extension of the living space, another Woods Bagot hallmark.Apartments are also fitted with smart technology that allows residents to control lighting, heating and blinds remotely through an app on their smartphones.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/englefield-050.jpg" rel="gallery-all" title="The 200sqm penthouse enjoys large outdoor terraces and city views. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/englefield-050.jpg?itok=pPzq00X-" title="The 200sqm penthouse enjoys large outdoor terraces and city views. Image: Supplied" width="580"></a>

<figcaption>The 200sqm penthouse enjoys large outdoor terraces and city views. Image: Supplied</figcaption></figure>A three bedroom penthouse spanning 200 sqm occupies the whole top floor, with terraces totalling 110sqm and floor-to-ceiling windows along three sides allowing sunlight access into the interior while also providing panoramic views across the city. The penthouse is expected to fetch between $3.8 - $4.1million and also includes three bathrooms, a powder room, a library, a 128-bottle wine cellar and three car lock up garage.

Woods Bagot and Perri Projects are also collaborating on 23-29 Victoria Street on the northern edge of the Melbourne CBD. The 25-storey apartment development will replace the CBD's last remaining service station with 90 apartments.

<h2>What they say...</h2>

<blockquote>
The Englefield goes beyond traditional apartment living, where comfort, security and unparalleled design are offered in addition to the services and amenity of a hotel. With remote home automation and an abundance of delivery, cleaning and valet services at their disposal, residents can focus on relaxing when they are at home. We are proud to have partnered with an incredible team of architects to bring world-class design to this building, with all the benefits and opportunities that modern technology provides.

-  David Scalzo, Managing Director, Perri Projects
</blockquote>

<blockquote>
The penthouse is an incredibly unique opportunity to enjoy the space and splendour of a high-end home with the convenience of contemporary living. There are very few purchasers who can say their home is designed by Woods Bagot, an award-winning architecture practice that has been responsible for some of the biggest luxury hotels, commercial buildings and mixed-use precincts in the world. The level of quality craftsmanship, design integrity and fastidious attention to detail of this apartment is unmatched by anything else I’ve seen in the market.

-  Marcus Chiminello, Director, Marshall White
</blockquote>

<h2>The Englefield Project team</h2>

<ul>
<li>Developer: Perri Projects</li>
	<li>Architect: Woods Bagot</li>
	<li>Landscape architect: Paul Bangay</li>
	<li>Sales agent: Marshall White</li>
</ul>
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The Englefield brings hotel-style living and craftsmanship to South Yarra

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Project partners Pellicano Group and Perri Projects have taken their massive South City Square project back to planning in order to rework future stages of the development.

The project is very much representative of the boom in development that has been seen across Woolloongabba, although the bulk of South City Square has yet to be built. Earlier this month planning documents were lodged, seeking to alter the composition of future stages of the project which in time willencompasses more than two hectares.

Primarily fronting Logan Road, the applied for changes changes are relevant to the southern portion of the site and look to supersede planning approval granted during late 2016.

Initial buildings on the Logan Road and Deshon Street intersection were completed during 2017.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image3_11.jpg" rel="gallery-all" title="South City Square as of late 2017. Image: Aussie Bhoy / Skyscrapercity"><img alt="" class="image-article-full-width-580px" height="383" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image3_11.jpg?itok=mRoy71di" title="South City Square as of late 2017. Image: Aussie Bhoy / Skyscrapercity" width="580"></a>

<figcaption>South City Square as of late 2017. Image: Aussie Bhoy / Skyscrapercity</figcaption></figure>Changes sought within the new application include:

<ul>
<li>Adding a new parcel of land at 178 Logan Road and removing 31 Sword Street</li>
	<li>Changing the staging for the development proposal</li>
	<li>Delivering a supermarket and central square as a stand alone stage (owing to Woolworths signing on)</li>
	<li>A change in design for what will be known as Building 6</li>
	<li>Building 4 will be split to create two separate buildings known as Building 4 and Building 5 (18 and 15 levels)</li>
	<li>Inclusion of retirement living </li>
	<li>Additional parking</li>
</ul>
Overall seven separate developable buildings between 4 and 18 levels are in the wings, although Stage 3/Supermarket is noted as being at construction.

In line with a swag of applications that have targeted retirement living across Brisbane in recent times, South City Square aims to follow suit. Planning consultant Urbis noted "A vertical Retirement Facility is also proposed to be introduced into the development to meet Brisbane’s growing demand for retirement facilities and enhance the diversity and mix of uses included in South City Square.

The introduction of this use has tangible benefits to the broader community who may be looking for retirement options in Woolloongabba."

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/image1_11.jpg" rel="gallery-all" title="The development as envisaged upon completion. Planning image: DBI "><img alt="" class="image-article-full-width-580px" height="349" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/image1_11.jpg?itok=0fe8QgB3" title="The development as envisaged upon completion. Planning image: DBI " width="580"></a>

<figcaption>The development as envisaged upon completion. Planning image: DBI</figcaption></figure>To this point the sprawling $600 million mixed-use project has held a nominated completion date of 2023. The initial plan consisted of six residential buildings and one hotel in addition to the major retail, dining and entertainment aspects at ground level.

It's likely that Brisbane's soft apartment market has in part contributed to the rebalancing of the project's uses. 
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silvermb

Brisbane's South City Square changes composition

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Perri Projects in conjunction with joint venture partner Wingate Property, has received development approval for a $150 million mixed-use project on the edge of the Melbourne CBD opposite Carlton Gardens. This project will include 70 apartments across 20 levels of residential plus premium commercial and hospitality on the ground floor and podium levels.

Located at 23-29 Victoria Street, the plans also include significant improvements to the public realm in line with City of Melbourne’s Urban Forest strategy with a large-scale rejuvenation of the surrounding area.

Perri Projects recruited Woods Bagot to create a design that responded to the significance of the site, adjacent to the UNESCO world heritage Carlton Gardens ensuring future residents will have permanent unobstructed amenity and outlook across the gardens.

Woods Bagot's design for the site brought together its Melbourne, London, and New York studios to reference aspects of each of the cities, in the project.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public//pictures/article-images/carlton_gardens_render_-_low-res.jpg" rel="gallery-all" title="Perri Projects' approved development opposite Carlton Gardens. Image: Supplied"><img alt="" class="image-article-full-width-580px" height="384" src="/sites/urban.melbourne/files//styles/article_full_width_580px/public/pictures/article-images/carlton_gardens_render_-_low-res.jpg?itok=3MlBSiGT" title="Perri Projects' approved development opposite Carlton Gardens. Image: Supplied" width="580"></a>

<figcaption>Perri Projects' approved development opposite Carlton Gardens. Image: Supplied</figcaption></figure>As part of the Victoria Street project, Perri Projects is also proposing major public realm improvements including a new boulevard interface to McKenzie Street and reworking the current traffic island intersection into an Urban Forest public space in line with City of Melbourne’s Urban Forest Strategy.

The strategy acknowledges the crucial roles green spaces play in Melbourne with its parks, gardens, and tree-lined streets contributing to liveability and quality of life for residents. 

Together Perri Projects and its architects worked closely with council to achieve the permit, with the developer having previously worked collaboratively with City of Melbourne on culturally significant projects such as West Melbourne Waterfront.

The developer's vision for the site marks the latest iteration of its ‘Tailored Living’ series following its collaboration with Woods Bagot at The Englefield in South Yarra, which upon completion will feature seven penthouse-style residences aimed towards the upper end of the market. 

According to Perri Projects, Melbourne represents a long-term focal point for the developer and the Carlton Gardens project reflects its confidence in the city. The development team continues to work closely with City of Melbourne and other major stakeholders on the wider rejuvenation of the surrounding area.

<h2>What they say:</h2>

<blockquote>
Working with a global team of architects will ensure our Carlton Gardens project will reflect the complex cultural fabric of the suburb and deliver an impressive architectural addition to the neighbourhood. The building’s offering is rare – premium residential accommodation with protected northern aspects over the gardens and heritage precinct.

This is a CBD address on the doorstep of the cultural-mecca suburbs of Collingwood, Fitzroy, and East Melbourne. The significance of the site is undeniable and heavily guided our design approach to remain congruent with Carlton’s urban language.

We are currently advancing plans with some very exciting hospitality operators and will have more announcements on this aspect of the project soon.

- David Scalzo, Managing Director Perri Projects 
</blockquote>

 

<blockquote>
Wingate is thrilled to have partnered with Perri Projects on this unique project and is delighted with the successful planning outcome. It is an important first step in bringing to life this visionary building which we believe will become iconic on the Melbourne skyline.

- Ryan Levin, Managing Director Wingate Property
</blockquote>

 
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Perri Projects receives approval for $150m Carlton Gardens project

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Perri Projects has been given approval by the City of Melbourne to create a new West Melbourne Waterfront precinct that will subsume a swathe of industrial land.

<a href="https://www.urban.com.au/news/industrial-west-melbourne-the-latest-urban-renewal-contender">First covered by Urban.com.au</a> at the turn of 2016, the $500 million rejuvenation which fell under Planning Scheme Amendment C221, was given the nod during a recent council meeting. The roughly 28,000sqm site is diagonally opposite Footscray's Joseph Road Precinct urban renewal area, and is loosely addressed 150-250 Kensington Road.

According to a statement released by Perri Projects, an independent planning panel was appointed by the Minister for Planning, whose job was to consider submissions and make recommendations for the project. With City of Melbourne approval in hand, the largest hurdle to the project has been surpassed.

The rezoning is now before the Minister for Planning awaiting final sign off.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image41_4.jpg" rel="gallery-all" title="A working image for the redevelopment features a new waterfront"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image41_4.jpg?itok=3WPnVqmE" title="A working image for the redevelopment features a new waterfront" width="580"></a>

<figcaption>A working image for the redevelopment features a new waterfront</figcaption></figure>Having been at planning for more than four years, the amendment includes a Development Plan Overlay that will guide the long-term development of the site. A high-quality built environment and additional public space are key aspects of the approval, which would see 2,000sqm of waterfront land made accessible to the public.

Designers NH Architecture and Woods Bagot have maintained a hand in the redevelopment plans to date, as have advisory KPMG and Oculus as landscape architects. 

Headline figures stemming from Planning Scheme Amendment C221 will see 10,000sqm of the site dedicated to a new public realm, including a waterfront-facing park. 800 metres of new bike lanes and upgrades to footpaths and lighting will also improve access to South Kensington Station. 

<blockquote>
We’re incredibly pleased with the outcome of the recent Council meeting. We are proud of this project and the benefits it will deliver for future residents and the wider Kensington and West Melbourne community.

This project has been a decade in the making, working closely with Council and key stakeholders every step of the way to ensure key community benefits could be delivered as part of the revitalisation. The process has been very collaborative and we are excited to start bringing this vision to life.

We now look forward to creating a detailed development plan that will transform this underutilised pocket of land into a world-class waterfront precinct and exemplar mixed-use development, consistent with Plan Melbourne and Council’s Municipal Strategic Statement.
<cite>Perri Projects’ Managing Director, David Scalzo</cite>
</blockquote>

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image42_3.jpg" rel="gallery-all" title="West Melbourne Waterfront precinct in a grander context"><img alt="" class="image-article-full-width-580px" height="322" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image42_3.jpg?itok=2fMXonKO" title="West Melbourne Waterfront precinct in a grander context" width="580"></a>

<figcaption>West Melbourne Waterfront precinct in a grander context</figcaption></figure>The approval of the West Melbourne Waterfront precinct will likely act as a catalyst for further change along the stretch of the Maribyrnong River which fronts West Melbourne and Kensington. The immediate holds a strategic position with both the Hobsons Road and Dynon urban renewal precincts at its doorstep.

To date the only development of note in the area is the River Walk Kensington apartment complex at 71-89 Hobsons Road, which is currently under construction.

With a string of light industrial buildings between West Melbourne Waterfront precinct and River Walk, the prospects of the area becoming a mixed-use enclave in the medium term are high.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/img_8802.jpg" rel="gallery-all" title="Riverwalk Kensington is under construction."><img alt="" class="image-article-full-width-580px" height="387" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/img_8802.jpg?itok=YYcWJ0F6" title="Riverwalk Kensington is under construction." width="580"></a>

<figcaption>Riverwalk Kensington is under construction.</figcaption></figure>
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A vanguard West Melbourne regeneration project receives CoM backing

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South Melbourne is poised to host a new hotel on the corner of Moray and Dorcas Street, with developer Perri Projects planning to launch the luxury development.

Having gained a footprint onsite during 2005, subsequent land purchases were made allowing Perri Projects to push ahead with the hotel scheme, which entered planning mid last year. With approval in place, Perri Projects are now ramping up their intentions for the site to coincide with a high time in Melbourne's hotel sector, which is enjoying buoyant occupancy rates.

Not too far from the mass of hotels in Melbourne's CBD, but far in terms of design ethos, Perri Projects are positioning the new hotel facility as alternative experience in an urban setting.

Aimed principally at the premium business market, the intended hotel at 185-197 Moray Street will include a pool, gym and business centre, in addition to café/restaurant and bar spaces at ground level. A rooftop function and events centre will crown the six level building.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/south_melbourne_hotel.jpg" rel="gallery-all" title="Hotel accommodation set above an active street frontage. Image: Perri Projects"><img alt="" class="image-article-full-width-580px" height="677" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/south_melbourne_hotel.jpg?itok=cDnGBW-C" title="Hotel accommodation set above an active street frontage. Image: Perri Projects" width="580"></a>

<figcaption>Hotel accommodation set above an active street frontage. Image: Perri Projects</figcaption></figure><blockquote>
There is a distinct lack of new, luxury hotel offerings in this area. The majority of existing hotel stock around St Kilda Road and South Melbourne is now ageing considerably so we’ve identified a real gap in the market for quality, bespoke hotels for business and high-end leisure travellers

The move into the boutique hotel space is closely aligned with our brand and business strategy; we have been working towards this for the past three years. More than a hotel, we envisage this mixed-use development to be a lifestyle destination in South Melbourne including retail, food and beverage, and a rooftop function and events centre.

Our current strategy is to develop and retain a significant portfolio of the retail and commercial facilities in our mixed-use masterplanned developments so we view investing in hotels as an extension of that.

Perri Projects is in early discussions with some of Australia’s premium hospitality groups for partnerships in the restaurant and functions centre. We’re looking at only the best operators to reinforce the sophistication of the precinct
<cite>David Scalzo, Managing Director, Perri Projects</cite>
</blockquote>

Plus Architecture designed the futuristic building which will see the exterior present as a mix of exposed concrete and treated glazing. A special application to the glazing will provide the development with a unique finish across a clean, simple form.

Transitioning from white and solid to clear and luminous, the tiled facade is a novel look with Plus Architecture also intending for these lines and forms to <a href="http://www.plusarchitecture.com.au/portfolio/moray-street/">directly relate to their corresponding internal suites</a>.

Moray Street will be Perri Projects' first Melbourne hotel development, with intentions in place to acquire suitably zoned development sites that will add to their local hotel portfolio. Active across Melbourne and Brisbane, Perri Projects have also broken the ice in Queensland with their South City Square development to also include a boutique hotel.
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Perri Projects diversify into the hotel sector

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It is a sign of the current segmented apartment market that many of Melbourne's entrenched apartment developers have sought to tap into the luxury top tier of the market in favour of further rolling out larger projects.

Indeed there is something of a crush for the premuim buyer as developers seek to differentiate their projects in what is a smaller yet more lucrative and prestigious sector. Enter Perri Projects who have sought to instill a new level of innovative design within their new project dubbed The Englefield.

Urban.com.au recently spoke with Perri Projects'  ‎Managing Director David Scalzo on what it takes to lure luxury buyers, and on the future intent of the developer which has greatly expanded its property portfolio over recent years.

In the face of stiff competition within the premium apartment market, Perri Projects have initiated Tailored Living Solutions (TLS); applied to The Englefield the developer expects that it will provide a point of difference in the marketplace. Targeted at high-end owner-occupiers, TLS centres around the relationship between technology and service.

Created after a period of research on high-end apartment buildings both locally and overseas, David Scalzo believes that TLS is most appropriate for small, high-end residences where a concierge is not cost effective. This is the case for The Englefield with only seven oversized apartments on offer.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image51_3.jpg" rel="gallery-all" title="Woods Bagot have created The Englefield"><img alt="" class="image-article-full-width-580px" height="378" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image51_3.jpg?itok=SyafIu8d" title="Woods Bagot have created The Englefield" width="580"></a>

<figcaption>Woods Bagot have created The Englefield</figcaption></figure>Whilst not new in its fundamentals, TLS is unique in how it packages a variety high-end mod-cons together with a valet service.

Essentially each apartment will have valet access where the technology inside each dwelling allows the occupant to organise valet services such as dry cleaning, item delivery or the like. This is achieved via a valet cabinet where service providers are given a one-time code which unlocks the valet cabinet.

David Scalzo believes that the TLS system provides residents with ease of convenience, yet without the ongoing costs of a permanent concierge that are not justified in a project of limited apartment numbers. 

Hand in hand with the valet service is the implementation of technology control to all apartments. Heating, cooling and lighting are controlled by remote access, whilst also being capable of interfacing with other areas of the building, allowing for state-of-the-art automation which affords residents the ability to create a perfectly attuned environment.

It's the considered implementation of the finer points which David Scalzo believes discerns one luxury project from the other, and shrewd prospective buyers are well aware of this.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image50_0.jpg" rel="gallery-all" title="West Melbourne shapes as a future project"><img alt="" class="image-article-full-width-580px" height="461" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image50_0.jpg?itok=tmdbNzcK" title="West Melbourne shapes as a future project" width="580"></a>

<figcaption>West Melbourne shapes as a future project</figcaption></figure>Asked if Tailored Living Solutions would be applied to all future projects, David Scalzo states it will be but in varying degrees. 

West Melbourne Waterfront is a pending development which will have a high amount of retail and the tailored living concept will be altered to fit accordingly. Residents will in all likelihood have the ability to interface with the development's tenancies allowing for the ordering of goods and services. 
Also on the radar is another project within South Yarra and a proposed hotel located on Moray Street, South Melbourne. Along with numerous Brisbane apartment projects, the expected 4.5 Star boutique 80 South Melbourne room hotel forms the backbone of Perri Projects' future development pipeline.
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In the pursuit of luxury: Urban.com.au talks to Perri Projects

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A traditional industrial pocket of West Melbourne looks set to join the likes of Footscray and Fishermans Bend in receiving a high density repurposing. Developer Perri Projects is behind a scheme that would also look to overhaul the majority of West Melbourne's frontage to the Maribyrnong River.

Spread over 2.8 hectares and directly opposite Footscray's Joseph Road Precinct urban renewal area, the site which is loosely addressed 150-250 Kensington Road West Melbourne is also bound by the Kensington Road rail bridge, Dynon Road and the aforementioned Maribyrnong River.

The Dynon region was identified during 2015 as a <a href="http://planningschemes.dpcd.vic.gov.au/schemes/melbourne/ordinance/21_mss15_melb.pdf">new potential urban renewal area</a> under the Melbourne Planning Scheme, with Perri Projects' Kensington Road Precinct site earmarked as one of four zones within Dynon that would be suitable for renewal. This has been made possible due to the rationalisation of rail and industrial activities within the area.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/40_project_tile_1000x1000px_wmw.jpg" rel="gallery-all" title="Artist's impression of a new Maribyrnong River frontage. Image courtesy Perri Projects"><img alt="" class="image-article-full-width-580px" height="523" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/40_project_tile_1000x1000px_wmw.jpg?itok=OyCHf5g8" title="Artist's impression of a new Maribyrnong River frontage. Image courtesy Perri Projects" width="580"></a>

<figcaption>Artist's impression of a new Maribyrnong River frontage. Image courtesy Perri Projects</figcaption></figure>Perri Projects have enlisted NH Architecture and Woods Bagot as architects for the project which is located 3.5 kilometres from the CBD. KPMG also forms part of the development team acting in an advisory role while Oculus have been installed as landscape architects.

In its initial guise the project sees multiple mid-rise buildings with the tallest looking to exceed 15 levels and be situated at the northern tip of the site against existing rail lines.

Multiple access paths and laneways also look to traverse the development with vehicular movements for the most located away from the riverfront.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/40_desktop_gallery_1800x1000_wmw_03.jpg" rel="gallery-all" title="The new development as seen from the Maribyrnong River. Image courtesy Perri Projects"><img alt="" class="image-article-full-width-580px" height="334" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/40_desktop_gallery_1800x1000_wmw_03.jpg?itok=CpKKqKSk" title="The new development as seen from the Maribyrnong River. Image courtesy Perri Projects" width="580"></a>

<figcaption>The new development as seen from the Maribyrnong River. Image courtesy Perri Projects</figcaption></figure>As part of the paper outlining Dynon as a potential renewal area, built environment guidelines were outlined and included:

<ul>
<li>Ensuring new development along the Maribyrnong River and Moonee Ponds Creek enhances the recreational and environmental amenity of these waterway corridors and has appropriate setbacks.</li>
	<li>Enhancing open space and recreational opportunities along the Maribyrnong River and Moonee Ponds creek.</li>
	<li>Encouraging buildings fronting Dynon and Footscray Roads to have active and attractive frontages.</li>
</ul>
Project renders show a vastly different Maribyrnong River bank with extensive landscaping and recreational areas introduced by Oculus, superseding the current narrow bike path that runs along the river bank. The project may also see two docks introduced as part of the overhaul.

<figure><a class="colorbox colorbox-insert-image" href="https://res.cloudinary.com/dz9xllyip/image/fetch/q_auto:good/https://s3-ap-southeast-2.amazonaws.com/www.urban.com.au/s3fs-public/pictures/article-images/image17_1.jpg" rel="gallery-all" title="The site in question and current art installation. Image courtesy Perri Projects"><img alt="" class="image-article-full-width-580px" height="272" src="/sites/urban.melbourne/files/styles/article_full_width_580px/public/pictures/article-images/image17_1.jpg?itok=An9hXVK8" title="The site in question and current art installation. Image courtesy Perri Projects" width="580"></a>

<figcaption>The site in question and current art installation. Image courtesy Perri Projects</figcaption></figure>For the time being a number of buildings on-site have been transformed with Perri Projects initiating the Shed 180 project.

Australian and international street artists were utilised to transform various blank surfaces on-site into an outdoor art gallery. The artworks will remain until the site's mixed-use redevelopment is initiated.
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