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Prima Pearl

Beyond the hyperbole - what really sets Prima Pearl apart

As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project. Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Urban Melbourne provided an overview of Prima Pearl's current status , we were fortunate...

Hold on to your hard hats! Prima Pearl at level 63

Rex Hunt once borrowed the German words and popularised the phrase "shizenhousen" and that's what the weather was on Thursday afternoon. But when an opportunity arises to visit the levels of Prima Pearl still under construction, you oblige. In all fairness, a group of intrepid media types (and Urban Melbourne) ventured up to level 63 for a birds-eye view of Melbourne. With perimeter safety screens encasing the floors above and facade attached to...

A bronzed icon takes its place

Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl. Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential...

Development & Planning

Friday, January 20, 2017 - 00:00
A rush of planning applications either side of the festive break are cumulatively seeking to add to South Melbourne's robust development scene, with four major apartment projects lodged. City of Port Phillip will now assess the respective merits of the fresh applications, along with a handful of other noteworthy towers already at planning that when combined, would provide the popular suburb with thousands of new apartments.

Policy, Culture & Opinion

Tuesday, January 17, 2017 - 00:00
On 2 January 2017, it was reported that several popular eateries and bars in Footscray had been vandalised, including the perennially successful 8 Bit Burgers on Droop Street, and Up In Smoke on Hopkins Street. 8 Bit had the warm new year's welcome gift of 14 smashed windows and the words “F**k off hipster scum” spray-painted on their entrance.

Visual Melbourne

Wednesday, August 31, 2016 - 17:00
Melbourne’s architectural landscape is a wonderful juxtaposition of modern and Victorian architecture. Although the CBD has been peppered with many skyscrapers, its historical structures have won Melbourne the title of “Australia’s most European city”.

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Transport & Design

Sustainability & Environment

Tuesday, November 29, 2016 - 12:00
Timber mid-rise buildings are becoming the preferred choice for many stakeholders in Melbourne, due to a combination of factors, including cost-effectiveness, liveability, ease and efficiency of construction. Within the recent National Construction Code change, Deemed-To-Satisfy provisions allow mid-rise timber construction for buildings up to 25 metres “effective height” (typically, eight storeys).