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Prima Pearl

Beyond the hyperbole - what really sets Prima Pearl apart

As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project. Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Urban Melbourne provided an overview of Prima Pearl's current status , we were fortunate...

Hold on to your hard hats! Prima Pearl at level 63

Rex Hunt once borrowed the German words and popularised the phrase "shizenhousen" and that's what the weather was on Thursday afternoon. But when an opportunity arises to visit the levels of Prima Pearl still under construction, you oblige. In all fairness, a group of intrepid media types (and Urban Melbourne) ventured up to level 63 for a birds-eye view of Melbourne. With perimeter safety screens encasing the floors above and facade attached to...

A bronzed icon takes its place

Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl. Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential...

Development & Planning

Friday, April 28, 2017 - 07:00
After years of stagnation in the Geelong hotel sector, Victoria's second city will soon welcome a new hotel as Franzé Developments unveils its intentions to turn a Geelong CBD site into new short stay accommodation. Acquired for $7 million and spanning 2,700sqm, the site located at 44 Ryrie Street was purchased off market.

Policy, Culture & Opinion

Thursday, April 27, 2017 - 12:00
In January a review by former police commissioner Neil Comrie found that the Melbourne Youth Justice Centre (MYJC) in Parkville was no longer fit for purpose. The facility which first opened at the site in 1955 has now reached the end of its useful life as a juvenile detention centre.

Visual Melbourne

Wednesday, February 22, 2017 - 07:00
Once again Melbourne has turned it on for the spectacular cultural juggernaut that is White Night. A crowd of around 600,000 took part in the all night festival of projections, performances, artworks and installations. Stealing the show again this year was the extraordinary projections upon the Royal Exhibition Building.

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Transport & Design

Wednesday, April 26, 2017 - 12:00
Comment The clock keeps ticking. And it's not going away anytime soon. I'm of course talking about land transport to and from Melbourne Airport, or more to the point our over-reliance on the road network to transport both passengers and employees to and from the airport terminals and the many businesses located nearby.

Sustainability & Environment

Tuesday, March 14, 2017 - 13:00
Victoria Walks, a walking promotion charity supported by VicHeath, is leading a crowdsourcing initiative that is supported by the State Government and 14 councils. The campaign aims to collect and analyse opinions on walking right across the Melbourne metropolitan area. The authorities are asking people to indicate their walking safety concerns through an interactive online map on CrowdSpot's platform.