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Prima Pearl

Beyond the hyperbole - what really sets Prima Pearl apart

As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project. Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Urban Melbourne provided an overview of Prima Pearl's current status , we were fortunate...

Hold on to your hard hats! Prima Pearl at level 63

Rex Hunt once borrowed the German words and popularised the phrase "shizenhousen" and that's what the weather was on Thursday afternoon. But when an opportunity arises to visit the levels of Prima Pearl still under construction, you oblige. In all fairness, a group of intrepid media types (and Urban Melbourne) ventured up to level 63 for a birds-eye view of Melbourne. With perimeter safety screens encasing the floors above and facade attached to...

A bronzed icon takes its place

Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl. Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential...

Development & Planning

Friday, March 24, 2017 - 06:00
Planning Minister Richard Wynne has approved another commercial tower at Lendlease's Melbourne Quarter development in the Docklands. The building known as Melbourne Quarter Tower will be located at 693 Collins Street, injecting almost 55,000sqm of office space into the precinct across its 28 floors, in addition to approximately 2,500sqm of retail space.

Policy, Culture & Opinion

Thursday, March 9, 2017 - 12:00
As part of the enabling stage of the Queen Victoria Market Renewal Project, the City of Melbourne has finally revealed their plans for the former Munro site, to be developed by PDG Corporation into a mixed-use development comprising a 58-storey Bates Smart designed-tower of 308 dwellings and a 300-room hotel, after the developer was awarded the rights to develop the site on CoM's behalf.

Visual Melbourne

Wednesday, February 22, 2017 - 07:00
Once again Melbourne has turned it on for the spectacular cultural juggernaut that is White Night. A crowd of around 600,000 took part in the all night festival of projections, performances, artworks and installations. Stealing the show again this year was the extraordinary projections upon the Royal Exhibition Building.

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Transport & Design

Thursday, March 23, 2017 - 12:00
The large-scale redevelopment of Richmond's former Jaques engineering complex has been marked by an number of onsite dedications. Dating back to 1885 and with frontages to Palmer, Coppin, Dyer and Griffiths Streets, the 9,945sqm site's engineering heritage has been permanently embossed across the site.

Sustainability & Environment

Tuesday, March 14, 2017 - 13:00
Victoria Walks, a walking promotion charity supported by VicHeath, is leading a crowdsourcing initiative that is supported by the State Government and 14 councils. The campaign aims to collect and analyse opinions on walking right across the Melbourne metropolitan area. The authorities are asking people to indicate their walking safety concerns through an interactive online map on CrowdSpot's platform.