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Prima Pearl

Beyond the hyperbole - what really sets Prima Pearl apart

As many readers and prospective apartment buyers are aware, masses of words are dedicated to the marketing of apartment projects. Generally emotive and altogether generic, it's the final product that truly defines a project. Prima Pearl developer PDG have asserted their project "will be unlike any other residential development currently in Australia." While Urban Melbourne provided an overview of Prima Pearl's current status , we were fortunate...

Hold on to your hard hats! Prima Pearl at level 63

Rex Hunt once borrowed the German words and popularised the phrase "shizenhousen" and that's what the weather was on Thursday afternoon. But when an opportunity arises to visit the levels of Prima Pearl still under construction, you oblige. In all fairness, a group of intrepid media types (and Urban Melbourne) ventured up to level 63 for a birds-eye view of Melbourne. With perimeter safety screens encasing the floors above and facade attached to...

A bronzed icon takes its place

Crane your neck skyward toward Southbank and you'll see the final floors appearing on Melbourne's latest high-rise icon: Prima Pearl. Site works began in February 2011, giving a fair indication as to how much time, resource and effort is required to realise a tower of Prima Pearl's ilk. Under the guidance of Brookfield Multiplex the tower recently reached its maximum height of 256 metres, officially making Prima Pearl the 2nd tallest residential...
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Development & Planning

Friday, October 20, 2017 - 09:00
Jerome N Rachele , Australian Catholic University ; Aislinn Healy , Australian Catholic University ; Jim Sallis , University of California, San Diego , and Takemi Sugiyama , Australian Catholic University This article is one in a series, Healthy Liveable Cities , in the lead-up to the Designing Healthy Liveable Cities Conference in Melbourne on October 19 and 20.

Policy, Culture & Opinion

Monday, October 9, 2017 - 12:00
Spring Street on Sunday unveiled its package of rental reforms that will see a variety of changes to the Residential Tenancies Act (1997). The state government has branded the reforms 'Rent Fair Victoria' and set up a website outlining the changes.

Visual Melbourne

Friday, August 25, 2017 - 07:00
The former site of John Batman's home, Batman's Hill is entering the final stages of its redevelopment. Collins Square's final tower has begun its skyward ascent, as has Lendlease's Melbourne Quarter Commercial and Residential precinct already. Melbourne Quarter's first stage is at construction and involves a new 12-storey home for consultancy firm Arup along with a skypark.

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Sustainability & Environment

Tuesday, October 10, 2017 - 05:00
City of Melbourne intentions for a reimagined University Square are now available for viewing. The significant piece of public space at 190-192 Pelham Street is in line to receive a total makeover, bringing the green landscape into a 21st century.