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ASX-listed developer Mirvac is continuing to position itself as one of the biggest apartment developers in Melbourne, with a string of their completed developments and new projects resulting in a huge contribution to the Melbourne apartment market.

One of their newest towers is <a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/new-apartments/trielle-at-yarras-edge-16-point-park-crescent-docklands&amp;source=gmail&amp;ust=1715126368950000&amp;usg=AOvVaw278ZIHnPwnmeJ2MGVfEyqc" href="https://www.urban.com.au/new-apartments/trielle-at-yarras-edge-16-point-park-crescent-docklands" target="_blank">Trielle</a>, part of the Yarra's Edge precinct <a data-saferedirecturl="https://www.google.com/url?q=https://www.urban.com.au/developers/mirvac&amp;source=gmail&amp;ust=1715126368950000&amp;usg=AOvVaw1ddk-ImzH0WJSVM44ekpDc" href="https://www.urban.com.au/developers/mirvac" target="_blank">Mirvac</a> been masterfully developing for over two decades.

Perfectly positioned on the north-facing bank of the Yarra River, just two kilometres from Melbourne’s bustling CBD, Yarra’s Edge offers lush parks and playgrounds, a&nbsp;1.3 kilometre riverfront promenade, retail and dining options, and for boating enthusiasts – Marina YE.

Trielle&nbsp;is one of&nbsp;Mirvac's most amenity-filled projects they've ever developed, with every facility from a&nbsp;wellness centre designed by&nbsp;Australia’s leading&nbsp;spa expert Naomi Gregory&nbsp;complete with 25-metre lap pool and spa, biophilic gym, magnesium spa, cold-pail contrast treatment and day spa treatment rooms to hybrid and flexible work options including a resident library with business-class work pods as well as the Mills Place dedicated office spaces.

Relaxation and entertainment amenity has not been overlooked with a piano bar, resident dining room, cinema room, games room, golf simulator studio, teppanyaki barbecue with adjoining outdoor dining and dog wash bay being a welcome addition to every resident's home.

We recently visited Trielle's display suite, onsite at 16 Point Park Crescent, Docklands,&nbsp;to look at the development in more detail.

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Urban Editorial

Inside Trielle: Urban's display suite tour of Mirvac's latest stage at Yarra's Edge

Melbourne-based developer ICD Property has created two of Melbourne's tallest residential towers in the last five years.

Their Aspire tower was the fastest-selling project in 2019, selling a significant number of the near 600-apartment project quickly following its launch.

Since then the team has also moved into different markets.

They're currently undertaking a restoration and redevelopment of the <a href="https://www.urban.com.au/new-apartments/city-tattersalls-club-194-204-pitt-street-sydney">City Tattersall Club</a> in the <a href="https://www.urban.com.au/new-apartments/sydney-nsw">Sydney</a> CBD, while in Adelaide they're creating over 230 apartments in a new mixed-use precinct called Market Square.

With everything going on at ICD, we caught up with their Managing Director Matt Khoo to talk about ICD's approach to development.

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Since ICD was founded 15 years ago, they've delivered over 1,500 homes across Melbourne.

"Each one of them we've got the same philosophy: we want to build something that stands the test of time and really deliver value for our purchasers," Khoo says.

Khoo believes you're only as good as your team when it comes to creating a new project.

"We obviously employ the right people internally, but it's about the consultants, it's about the builders. We&nbsp;would only ever trust the build and the build quality, of something like <a href="https://www.urban.com.au/buildings/aspire-melbourne-301-king-st-melbourne">Aspire</a> or <a href="https://www.urban.com.au/buildings/eq-tower-127-abeckett-street-melbourne">EQ Tower</a>, or our project in Adelaide or Sydney, to tier one builders.

"We're crafting and designing it, they're only the tools, putting the materials in. They're backing themselves to say that it's going to last to the purchaser.

"We invest a lot with having the best consultants and the best builders. With the idea of doing the right thing, we can sleep comfortably at night knowing we have engaged in the absolute best."

To read more about ICD Property, visit their <a href="https://www.urban.com.au/developers/icd-property">Urban Profile here</a>.

With everything going on at ICD, we caught up with their Managing Director Matt Khoo to talk about ICD's approach to development

Michael Bird

Why an apartment development is only as good as its team: Five minutes with ICD's Matt Khoo

Not many project marketers cover as much of the country as Urban Activation.

The Melbourne-based company is currently marketing projects in Newcastle and Orange in New South Wales, as well as Vista in <a href="https://www.urban.com.au/new-apartments/surfers-paradise-qld">Surfers Paradise</a> on the Gold Coast.&nbsp;

They've recently sold down all of <a href="https://www.urban.com.au/new-apartments/melbourne-vic">Melbourne</a> developer Hirsch &amp; Faigen's Gold Coast projects; Hemingway at <a href="https://www.urban.com.au/new-apartments/palm-beach-qld">Palm Beach</a>, <a href="https://www.urban.com.au/new-apartments/yves-mermaid-beach-7-9-mermaid-avenue-mermaid-beach">Yves</a> at <a href="https://www.urban.com.au/new-apartments/mermaid-beach-qld">Mermaid Beach</a>, and Emerson at Kirra, the latter of which has just the $10 million penthouse remaining.

With everything going on at <a href="https://www.urban.com.au/project-marketer/urban-activation">Urban Activation</a>, we caught up with director Matt George to talk about the off the plan apartment market nationally.

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George says the key to successful sales at the moment is confidence in the builder and developer.

Talking about the <a href="https://www.urban.com.au/developments/gold-coast-qld">Gold Coast</a>, George suggest buyers don't want to be sitting on their hands if they're looking.

"Every single project we're working on up there we're doing sales every single day out of each project," George says.

"[In the Gold Coast] you're dealing on a national basis, so there's a lot of competition from people who are investing, downsizing, or upsizing."

George says there's regular price increases due to the amount of demand that's coming through.

"We find that buyers really take a backward step when they come back three or four months later and realise that due to the cost of construction and the sales volume that's come through, the price has increased. I can assure you, up there at the moment, the initial offering of pricing is very very competitive and it will keep going north."

George suggests buyers need to understand the broad range of products in the Gold Coast and find out what their needs are, what their budget is, and move very quickly.

He says the demand is equally strong in Newcastle, however that's a more insular market.

"Of course you get interest from Sydney, but there's not the same interstate investment like on the Gold Coast. It's a local market, it's a lot of upsizers and upgraders from what they've previously purchased."

Talking about the Gold Coast, George suggest buyers don't want to be sitting on their hands if they're looking

How the Newcastle and Gold Coast off the plan apartment markets are performing: Five minutes with Urban Activation's Matt George

In late 2023, developer Wickton quietly announced themselves to the Bayside market, launching two apartment projects in Hampton.

First they launched <a href="https://www.urban.com.au/new-apartments/linacre-rise-hampton-8-10-linacre-road-hampton">Linacre Rise</a>, a collection of 27 apartments on Linacre Road, and then a week later followed up with <a href="https://www.urban.com.au/new-apartments/58-beach-hampton-58-beach-road-hampton">58 Beach</a>, just six apartments around 750 metres away.

Wickton is founded and run by architect Will Leaf and project manager Blanco Norton, who have brought their expertise together to create a development company that they believe brings the two most important parts of project delivery together in-house.

With everything going on at <a href="https://www.urban.com.au/developers/wickton">Wickton</a>, we went down to the Beach Road display suite to catch up with the two founders to talk a little bit more about their approach to property development.

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Norton says the interesting&nbsp;part about the collaboration is that it allows them to bring the best of both worlds together,&nbsp;both Will being able to draw on his experience from VCAT and planning and himself handling the early feasibility modelling having done so previously with a range of other developers.

Leaf, who grew up in <a href="https://www.urban.com.au/new-apartments/hampton-vic">Hampton</a>, is also a founder of architecture firm <a href="https://www.urban.com.au/architects/ewert-leaf">Ewert Leaf</a>. He's designed around&nbsp;50 projects in Bayside, from townhouses and single homes to apartment projects.

"We have&nbsp;a strong relationship with council and we see these buyers that are like us and that have family like us, and we've been tailoring the product to that demographic for a long time," Leaf says.

Leaf believes his and Norton's skillset bring the two most important disciplines in the project, being the architect and project manager.

"We really see this as providing assurances to buyers, in the sense that they're not being outsourced these two roles and it's about us being at the coal face and being responsible for the product."

To find out more about Wickton, visit their Urban profile <a href="https://www.urban.com.au/developers/wickton">here</a>.

How Wickton brings confidence to the off the plan apartment market with an in-house team: Five minutes with Blanco Norton and Will Leaf

North Melbourne is set for one of its most impressive community-led developments to date with The Tapestry project, spearheaded by Orb Property Partners.

Extensive research across Australia, the US, and Europe has shaped <a href="https://www.urban.com.au/new-apartments/wobo-north-melbourne-103-105-boundary-road-north-melbourne">WOBO</a>, the first apartment release in Tapestry designed by <a href="https://www.urban.com.au/architects/fender-katsalidis-architects">Fender Katsalidis Architects</a>. We've taken an inside look at WOBO, which will take centre stage in the heart of the 1.4-hectare boundary road precinct.&nbsp;

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Industrial heritage design by Fender Katsalidis Architects: The WOBO apartments have been designed by renowned architecture firm Fender Katsalidis to pay homage to <a href="https://www.urban.com.au/developments/north-melbourne-vic">North Melbourne</a>'s industrial heritage and roots. WOBO will comprise 99 one, two and three-bedroom New York-like warehouse-style apartments. All one beds have already been snapped up, leaving two and three bedrooms starting from $590,000.

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North Melbourne's local luxuries: Located adjacent to Flemington Road, WOBO enjoys proximity to Royal Park, Melbourne's largest open space sprawling across 188 hectares. Future residents of WOBO will enjoy a prime location with easy access to nearby nature playgrounds, sports fields, and the renowned Melbourne Zoo, as well as transport and shopping centres. WOBO is just 700 metres away from Macaulay Station, just over a kilometre from Kensington Station, and a nine-minute walk to Woolworths.

Exclusive conveniences at WOBO: The ethos of community is woven into WOBO's fabric. Residents of WOBO will benefit from a range of exclusive resident facilities, including a sustainable wellness centre, co-working spaces, al fresco areas and the private members' lounge complete with a central fireplace and modular lounges designed to bring the residents of WOBO together.

Activated precinct at residents' doorstep: At ground level, WOBO buzzes with life, offering a spectrum of amenities including premium retail outlets, cafes, restaurants, a fresh food marketplace, and essential services like a bar, bakery, hairdressers, beauty salon, and medical centre. This comprehensive array of facilities ensures that residents have everything they need at their doorstep and contributes to a lively and dynamic neighbourhood atmosphere.

[smartcode_project:default project_id=112082 project_image_fid=249784]

Sustainability initiatives: In line with modern environmental values, sustainability takes centre stage at WOBO. Orb Property Partners implemented cutting-edge initiatives including rooftop solar panels to power 70 per cent of the project's needs, an organic energy plant to provide hydronic heating to the retirement living buildings and wellness spas, rainwater harvesting systems, and high-efficiency fittings to further solidify WOBO's position as one of Melbourne's most sustainable precincts.

With interest from both local and interstate buyers, WOBO stands out not only for its affordability but also for its commitment to redefining urban living through thoughtful design, community integration, and sustainability.

<a href="https://www.urban.com.au/developers/orb-property-partners">Orb Property Partners</a>&nbsp;is expecting WOBO to be completed in mid-2026.

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Orb Property Partners is expecting WOBO to be completed in mid-2026

Inside WOBO North Melbourne: Urban's display suite tour of one of North Melbourne's newest apartment developments

The Albertine is one of ASX-listed developer Mirvac's latest projects in Melbourne.

The new apartment development, ideally positioned just off St Kilda Road at 31 Queens Lane, will home 98 one, two and three-bedroom apartments, catering for every buyer cohort in the market.

With early site works commencing recently, we thought we'd head down to <a href="https://www.urban.com.au/new-apartments/the-albertine-by-mirvac-melbourne-31-queens-lane-melbourne">The Albertine</a> Experience Gallery at 484 St Kilda Road to take a look at what <a href="https://www.urban.com.au/developers/mirvac">Mirvac</a> will be offering in the new project.

Mirvac is currently gifting one lucky future resident of The Albertine the opportunity to win the all-new electric Mercedes-Benz EQE SUV*, valued at over $140,000.

Purchase an apartment at The Albertine before September 30th, 2024 and enter the exclusive draw to win**.

To find out more about The Albertine, take the tour with us below and <a href="https://www.urban.com.au/new-apartments/the-albertine-by-mirvac-melbourne-31-queens-lane-melbourne">enquire</a> to speak to the Mirvac team.

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[smartcode_project:default project_id=138659 project_image_fid=215890]

**Competition Terms &amp; Condition can be found at&nbsp;thealbertine.mirvac.com&nbsp;*Please contact an authorised Mercedes-Benz retailer for specific information on vehicles and features available in Australia. Product and model may change since the production of this content. 
**The competition commences on 11 August 2023 at 09:00am AEST and closes on 30 September 2024 at 05:00pm AEDT. The winner’s name of the Mercedes-Benz EQE SUV will be drawn and published on&nbsp;thealbertine.mirvac.com&nbsp;on the earlier of the Completion Date (estimated to be on or about 1 March 2026) or the Sunset Date noted in the Contract for Sale. Entry into this competition confirms acceptance of the full Terms and Conditions.

The new apartment development, ideally positioned just off St Kilda Road at 31 Queens Lane, will home 98 one, two and three-bedroom apartments, catering for every buyer cohort in the market.

Inside The Albertine: Urban's display suite tour of one of Melbourne's newest apartment developments

Gardner Vaughan Group have been at the forefront of apartment development in South East Queensland since it was founded in 1989.

In the last 35 years, the company has grown from a building and design company to a fully-fledged builder-developer.

They're currently selling four projects across both Brisbane and the Sunshine Coast, while they have future projects coming up in Redcliffe&nbsp;and <a href="https://www.urban.com.au/new-apartments/nundah-qld">Nundah</a>.

With everything going on at <a href="https://www.urban.com.au/developers/gardner-vaughan-group">Gardner Vaughan</a> at the moment, we recently caught up with Gardner Vaughan Director Sam Gardner to talk about what they're up to.

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Gardner Vaughan has moved from around 20 to 50 apartments per development to around 90 to 120 per stage.

"A lot of that comes down to the control of having input into every single facet of development," Gardner says, adding that they brought development in house about a decade ago.

"We know that being a builder developer in Queensland at the moment gives us an advantage. It's an interesting environment that we find ourselves in, but it's an environment conducive to builder developers."

Gardner says it's important to build a level of trust with buyers in the off the plan market.

"One of the biggest hesitations of our buyers buying off the plan is that trust, and one of the ways you can improve this trust is by showing a track record and your experience, but it's really taking the buyers and everyone else involved through the process of showing them what we're thinking, showing them how these developments have been designed, showing them how we've had the end user in mind."&nbsp;

Gardner Vaughan has recently released the final stage of their <a href="https://www.urban.com.au/new-apartments/chermside-qld">Chermside</a>&nbsp;apartment development, <a href="https://www.urban.com.au/new-apartments/estilo-on-the-park-chermside-75-81-kittyhawk-drive-chermside">Estilo on the Park</a>, on the doorstep of Seventh Brigade Park. They're also parkside in <a href="https://www.urban.com.au/new-apartments/stones-corner-qld">Stones Corner</a> where they are developing <a href="https://www.urban.com.au/new-apartments/stonebrook-stones-corner-10-flora-street-stones-corner">Stonebrook</a>, 90 apartments on Hanlon Park, voted Australia's best park in 2023.

A further two of GVG's current projects are up on the Sunshine Coast. <a href="https://www.urban.com.au/new-apartments/zinc-42-bokarina-boulevard-bokarina">Zinc</a> in <a href="https://www.urban.com.au/new-apartments/bokarina-qld">Bokarina</a> has almost completed construction and has just one apartment left to sell, while <a href="https://www.urban.com.au/new-apartments/bask-902-bokarina-boulevard-bokarina">Bask</a>, a few doors down, will start construction once Zinc has completed.

To find out more information about Gardner Vaughan, visit their <a href="https://www.urban.com.au/developers/gardner-vaughan-group">Urban Profile</a>.

Gardner Vaughan has moved from around 20 to 50 apartments per development to around 90 to 120 per stage as a builder developer

How Gardner Vaughan is creating trust as a builder developer in South East Queensland: Five minutes with Gardner Vaughan Group Director Sam Gardner

<a href="https://www.urban.com.au/developers/milieu-property">Milieu</a>has been one of the most forward-thinking developers in the last decade in Melbourne's off the plan apartment space.

<a href="https://www.urban.com.au/developers/milieu-property">Milieu</a>, who has been developing in Melbourne's coolest inner-northern suburbs since 2010, recently branched outside of its comfort zone, launching its first project in Melbourne's south-east.

<a href="https://www.urban.com.au/new-apartments/plant-street-by-milieu-1-plant-street-malvern">Plant Street by Milieu</a> in Malvern, in partnership with Penfolds, will comprise just 21 apartments designed by RITZ&amp;GHOUGASSIAN.&nbsp;

<a href="https://www.urban.com.au/developers/milieu-property">Milieu</a> has several projects that they're working towards, the first being their Elsternwick project on a sprawling 11,740 sqm, the site of the former ABC Studios.

They also have a project coming up, likely later this year, in Brunswick East next to the iconic Brunswick Baths building.

With everything going on, we caught up with Michael McCormack, the co-founder at Milieu, to talk about how they as a development company have matured with the apartment market.

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McCormack says when the company was founded, a number of the team were working for a developer who had turned to creating larger projects, recalling that at the time the type of product being developed was more investor grade stock.

"There just seemed to be a gap in the market which was developing that kind of attainable townhouse or apartment in a location that we wanted to live," McCormack says.

Their first project in Fitzroy was just five townhouses, each selling to owner-occupiers. Four of the five buyers still live there today.

"We did that successfully over a number of projects before five townhouses grew to 15 townhouses, to 30 apartments, and so on."

McCormack says the intention of the company stems from the name. Milieu is a French word which&nbsp;means the environment or context in which one lives and is influenced.

"That's kind of at the core of whenever we're looking for a project it's response to place that's how we kind of start so we think about really the local area and how we can contribute to and improve that with our project."

To find out more about Milieu, visit their Urban.com.au Developer Profile <a href="https://www.urban.com.au/developers/milieu-property">here</a>.

With everything going on, we caught up with Michael McCormack, the co-founder at Milieu, to talk about how they as a development company have matured with the apartment market

Inside Milieu's design-led approach to apartment development: Five minutes with Michael McCormack

Heritage North Wollongong will be the newest address in the sought-after suburb just north of the heart of Wollongong, the epicentre of activity in the Illawarra Region.

<a href="https://www.urban.com.au/new-apartments/heritage-37-virginia-street-north-wollongong">Heritage</a> will feature just 22 contemporary apartments which are set to be completed in mid-2024.

The development is presented by the highly regarded, three-gold star iCIRT-rated builder developer, Modco and sold by the award-winning project marketing team at MMJ Wollongong. 
 
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Heritage presents a rare opportunity to purchase a brand-new apartment 400 meters from the beach.

The apartments have been thoughtfully designed by PRD Architects to reflect the coastal elegance of the area.&nbsp;The open-plan design brings together your indoor and outdoor living spaces.

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Heritage is more than just four walls, it represents a lifestyle and community.

The location of Heritage is one of its key selling points. Located on Virginia Street, Heritage residents will be ideally located halfway between the connectivity of <a href="https://www.urban.com.au/new-apartments/north-wollongong-nsw">North Wollongong</a> Station and North Wollongong’s North Beach.

Read more:&nbsp;<a href="https://www.urban.com.au/news/nsw/north-wollongong-the-coastal-cool-on-the-fringe-of-the-city">North Wollongong: The coastal cool on the fringe of the city</a>

Experience nature at your door with the Blue Mile Pathway leading to the Breakwater Lighthouse, less than a 10-minute walk away and on the fringe of one of the Illawarra’s most sought-after beaches.

The local dining scene includes beachfront restaurants and cafes while essential amenities include schools, healthcare facilities, and transport links within easy reach, ensuring a convenient lifestyle.

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Heritage presents a rare opportunity to purchase a brand-new apartment 400 meters from the beach

Inside Heritage North Wollongong: Urban's display suite tour of North Wollongong's newest apartment development

Prominent Sydney lower North Shore developer Abadeen branched out into the owner-occupier market in Melbourne late last year.

They announced former CBRE executive Andrew Leoncelli as their managing director, as well as their first two developments, <a href="https://www.urban.com.au/new-apartments/malea-94-burke-road-malvern-east">Malea</a> in Malvern East, and an upcoming project at <a href="https://www.urban.com.au/new-apartments/616-646-high-street-prahran">646 High Street, Prahran</a>.

With everything going on at <a href="https://www.urban.com.au/developers/abadeen-group">Abadeen</a>, we caught up with Andrew Leoncelli to discuss the strategic decision in taking over Abadeen's push in Melbourne.&nbsp;

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Leoncelli says Abadeen is a great business to be a part of.

"Abadeen Group in Sydney, run by Justin Brown is a very successful, luxury high end property developer with lots of runs on the board, lots of great projects, lots of great delivered projects and lots of great capital partners and consultants," Leoncelli says.

The focus for Abadeen VIC is Melbourne's east and south-east, owner-occupier stock in the best locations.

There are just seven apartments on offer at Malea, the only new development on Malvern East's Central Park.

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Abadeen will be submitting an application for 646 High Street in Prahran soon, and pending council approvals which they hope to come later this year, will launch either at the end of 2024 or more likely the start of 2025.

"Identifying sites where there's retail amenity, good public transport, some lifestyle amenity, whether that be a park, beach, those sort of things, is key for us," Leoncelli says.

"High Street is moments to High Street Armadale, it's in <a href="https://www.urban.com.au/new-apartments/prahran-vic">Prahran</a> East village, it gets great city views, it's surrounded by good public transport and infrastructure, great restaurants, pubs. It's a really exciting little pocket of Melbourne."

Leoncelli says there hasn't been a lot of high end development in that community

"I think it's a really great opportunity working with Carr to deliver a really high end product."

The project will target the downsizer with two and three-bedrooms. The two-bed apartments will start from over 100 sqm, and the three's with a study will have over 200 sqm of living space.

"It will suit those looking for something of high quality and size that matches their needs."

Read more:&nbsp;"<a href="https://www.urban.com.au/news/nsw/theres-big-demand-for-the-empty-nester-five-minutes-with-abadeens-justin-brown">There's big demand for the empty nester": Five minutes with Abadeen's Justin Brown</a>

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