Exclusive first look: Morris Property Group plot another Broadbeach tower
Barry Morris' love affair with Broadbeach is showing no signs of wavering.
His Canberra-based, Gold Coast prolific development company Morris Property Group is planning their 10th residential development in the suburb neighbouring Surfers Paradise, the majority of which have been delivered in the last few years.
"Buyers love Broadbeach because it offers beachside living with metropolitan amenities, which is what the market is after," Morris told Urban back in 2022.
Morris has submitted plans for a high-end tower focused on the more affluent owner-occupier at 14 Chelsea Avenue, Broadbeach, a 607 sqm site next to their Opus Broadbeach tower which they completed in 2021.
They've had Cottee Parker design a 25-level building with 22 full-floor apartments and a sole two-bed unit. They will sit above three basement levels which will have 45 parking spaces.
The architecture firm said in documents submitted to the Gold Coast City Council this week that the project "presents as a slim and elegant form within the streetscape of Chelsea Avenue."
"Its slender, curvaceous form is in counterpoint to and contrasts with its neighbour on the west," the plans read.
"Overlooking the outdoor recreation and community precinct nearby - its design acknowledges and responds to its natural environment. The project draws inspiration from the grove of iconic Norfolk pine trees opposite, as well as from its proximity to sand and surf."
Each of the apartments will have 190 sqm internally and 35 sqm of balcony space, promoting indoor-outdoor living via wide sliding doors and making the most of the northerly and easterly views from football fields to wide ocean views of the Broadbeach shoreline and up and down the length of the Gold Coast.
"The form of the balconies was inspired by the branch formations of the Norfolk pines which frame the view across to the sports field and beaches on the northern side of the street," the report noted.
"This balcony form adds depth, shade and layering to the facade, and its treatment softens the presentation of the building."
Rooftop recreation facilities include a pool deck, BBQ and dining area and a wellness centre including a gym, a lounge area and a sauna.
Morris has another site further up Chelsea Avenue where they're planning a similarly boutique project with 18 three-bedroom apartments across 20 levels.
The Canberra-based developer is currently marketing Crest in Broadbeach, across the park at 13 Armrick Avenue. That's recently surpassed the 50 per cent sold mark, with construction underway.