First look: JMSN get sign off for first apartment development on Fitzroy's Napier Street

The project, dubbed ns227 at 227 Napier Street, has been designed by Warren and Mahoney and comprises two and three-bedroom sustainable apartments which envelope around an internal courtyard
First look: JMSN get sign off for first apartment development on Fitzroy's Napier Street
Joel Robinson August 4, 2023DEVELOPMENT APPROVAL

New developer JSMN has quickly had its first residential apartment development approved, on Fitzroy's popular Napier Street.

JMSN, founded by Sam Jamieson, the son of Harry the Hirer founder Rick Jamieson, submitted the application for the boutique block of 10 apartments earlier this year.

Read more: First look exclusive: JMSN file plans for first apartment development in Fitzroy

The project, dubbed ns227 at 227 Napier Street, has been designed by Warren and Mahoney and comprises two and three-bedroom sustainable apartments which envelope around an internal courtyard.

The six-storey building is inspired by townhouses seen in Paris and London, which are celebrated for the sustainable merits of their high-density, mid-rise typologies.

JMSN acquired the site in 2022 for $4.5m. Zoned for mixed-use development, the building’s facade extends to the fourth floor without a setback, a planning concession Jamieson says is key to responsible development in the area.

“Fitzroy is a suburb that is densifying and needs to densify, but it can be done in a way that honours the existing neighbourhood and avoids overdevelopment,” Jamieson says.

“With ns227, we are looking to set a new benchmark of what that can look like, taking the learnings from Europe’s mature, urban cities and applying them in a way that is thoughtful and conducive to modern Australian lifestyles — an approach that will underscore all JMSN projects in future.”

Having worked in the family business for 15 years, Jamieson travelled the globe extensively to procure the temporary structures Harry the Hirer is recognised for, including the Victorian Spring Racing Carnival ‘Birdcage’ and marquees for iconic events such as the Australian Grand Prix and the Australian Open.

It was during his travels, particularly in Paris and London, where Jamieson cultivated an appreciation forEuropean architecture and observed that its design principles could be better incorporated into Australian homes.

“The evolution of inner city developments has seen many inspired by Brooklyn-style warehouse conversions, but in Fitzroy, a neighbourhood defined by its Victorian terrace homes, JMSN is exploring influences from Paris and London that better reflect local lifestyles and the aesthetic vernacular of the area,” Jamieson added.

“The brief for our architect was to take the form, flow and materiality of European architecture and add a distinctly modern Australian flair. It was important to pick up cues and best practice, but never about replication.”

European influences are identified in the Juliet windows, which allow for larger living spaces with the versatility of use in summer and winter. Juxtaposing this, a contemporary curved entrance defines the ground floor, while concrete polished lintels offer a modern contrast to the classic textured brick façade.

Warren and Mahoney principal Nick Deans says the sensitive design approach is considerate of the end user and surrounding neighbours.

“This lot is located in a special part of Napier Street and the considered design of ns227 blends seamlessly into a neighbourhood of high-calibre developments,” Deans says.

“The design speaks directly to the Victorian vernacular of Fitzroy and has a feeling of solidity and timelessness about it. It’s a building that is good now and will only get better with age. All of the apartments are unique in layout, offer generous floorplans and delightful finishes, which are sure to create
welcoming homes for owner-occupiers.”

An internal courtyard filled with greenery, a central water feature and arch windows will orient the residences, providing natural light, amenity and reducing the impact of shadow on neighbouring homes.

On Napier Street, window planter boxes will spill hardy and long-flowering geraniums, while an ivy will fill the facade in a nod to both London homes and the surrounding Fitzroy context.

Warren and Mahoney has delivered multiple residential projects in the area including The Spanish Club by Gurner. Works are slated to begin mid-2024.

Joel Robinson

Joel Robinson is the Editor in Chief at Urban.com.au, managing Urban's editorial team and creating the largest news cycle for the off the plan property market in the country. Joel has been writing about residential real estate for nearly a decade, following a degree in Business Management with a major in Journalism at Leeds Beckett University in England. He specializes in off the plan apartments, and has a particular interest in the development application process for new projects.

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