RPM Group launches Metro Project Marketing division with $50m townhouse development in Sandringham, Early 3191
RPM Group has spent years at the forefront of Australian property development.
It was only natural they would expand its off the plan project marketing space into the inner ring of Melbourne and Geelong at some point, having dominated the house and land and townhouse space since 1994.
The growing team is being led by industry veteran Nic Cuni, who has held Director roles at both Colliers and CBRE.
“Our focus is on off the plan apartment and townhouse projects; we have already secured several projects in key areas and the team is growing as a result,” Cuni commented.
Cuni says the opening of the metro project marketing arm was an inevitable step for the established company, who has built an extensive Research, Data & Insights division since its inception.
He says the aim is to use RPM’s industry-leading research capabilities to help developers launch successful projects.
"We're in a unique position where we can collaborate with our Research, Data & Insights division, which is industry leading, to help developers from the outset of their project journey," Cuni says.
"We can get up to the minute data from our in-house research department, which includes but isn't limited to, pricing, demographic, and migration. Our data-driven approach means we’re best equipped to generate the right product, right pricing, and, most importantly, right time and strategy to launch."
They've certainly timed the launch of Early 3191 well; the new Rothelowman and Adele Bates designed townhouse development in Sandringham.
The first venture for DM Property, headed by Brendan Mullan and David Dordevic, Early 3191 has already generated in excess of 500 leads.
There are just 35 townhouses on offer in the community.
"We worked with Brendan and David to identify a gap in the market and determine the type of product that would resonate with buyers in that location," Cuni says.
"There's not many townhouses, if any, which are priced below $2 million in one of Bayside's most premium suburbs."
RPM is preparing to launch DM's next project, 129 apartments in Geelong, an area Cuni knows well.
Before joining RPM, Cuni all but sold out Franze Developments' Ryrie Home, a mixed-use hotel and apartment project in downtown Geelong.
Cuni expects to see a similar demographic buying into 1 York Street, which attracts a "Melbourne-style apartment buyer."
"Young professionals were the most prominent buyer demographic at Ryrie, the majority being female," Cuni says.
"They want a safe and secure apartment, but also want the food and beverage precinct that central Geelong has to offer, rather than some of the larger home estates being built further inland. Additionally, the median price in Geelong’s CBD and surrounding suburbs are exceeding their budget. Most buyers want the postcode without the price tag”
Cuni says they've got good collaborators on board for 1 York Street.
"Rothelowman is again handling the design of the project, which will have 129 apartments across a six-level building, as well as nine commercial tenancies.
"It will bring another central opportunity for buyers, with extensive amenity literally at their doorstep."
DM secured the massive 3,453 sqm site, opposite the Quest hotel, last year.
RPM Managing Director of Project Marketing, Luke Kelly says “the expansion of our Project Marketing Division into Metro Melbourne and Geelong made complete sense; our sophisticated and diversified approach to the sales and marketing of projects for our clients is what sets us apart from the traditional project marketers in these areas.”
Read more: Rothelowman-designed townhouses Early 3191 to bring something new to Sandringham