A thank you & an update on our road map

Firstly, thanks to everyone who's visited Urban Melbourne so far.  

We started in early March, doubled the amount of people using the site in April and 12 days into May, double the amount of people have already visited the site compared to the same time last month.

Special thanks goes directly to the industry participants who have allowed us to expand their respective project pages with more renders and directly placing their marketing material with us - it's our ongoing goal to obtain richer content about Melbourne's development scene as it enhances everyone's experience on Urban Melbourne.

To this point, we've been marketing the Urban Melbourne brand almost exclusively via social media and have recently been dabbling with some minimal Google Search and Display network advertising.  In the next few weeks we will be kick-starting a larger, more traditional, marketing campaign to get the word out that Urban Melbourne should be the first place people visit to start researching an apartment purchase, the first place to come to see what's proposed in your local area and the first place to come to discuss our urban future.

We do appreciate every effort our exisiting user base contributes have provided in getting the Urban Melbourne brand awareness out there and we ask you keep on posting comments in articles and the forum, liking posts on facebook and retweeting our tweets.

We'll also be publishing our first user survey in the next few weeks - we need to know how people are using the site and what they'd like to see improved and I'd be very greatful that as many of you fill out the survey when we publish it.

Mark, myself and Chris all volunteer our time to operate this site - and we've decided Sundays are a no-editorial content day (day jobs + UM work = long hours during the week).  We are still open to expressions of interest to anyone who would like to volunteer time and write on any range of topics - we generally pursue the following pattern:  

  • Mondays: Development / Any new planning application information.  
  • Tuesdays:  Environment Sustainability and Design.  
  • Wednesdays: Transport.  
  • Thursdays: Policy / Cutlural topics.  
  • Friday:  Op-Ed.  
  • Saturdays: Visual Melbourne.  
  • Sundays: open to anything.

You can write as frequently or infrequently as you like - the pattern above is not set in concrete, its a simply a general guide. If you have a topic you're passionate about and want to share with the Urban Melbourne community, use the Contact Us form and we'll get started.  Urban Melbourne / Alamar AV Communications Pty Ltd doesn't assume any copyright over any material you provide and you're free to link to external sites with further information.       

Students, Industry participants, Academia and the community at large: all are welcome to use Urban Melbourne as a platform to expose your ideas, opinions and products.  

So again, thanks very much to everyone who has contributed to our growth thus far and we look forward to seeing much more growth and a greater diversity of content on Urban Melbourne going forward.


Development & Planning

Wednesday, December 13, 2017 - 12:00
The swirl of development activity in Footscray has found another gear as new projects are submitted for approval, or are on the verge of beginning construction. Two separate planning applications have been advertised by Maribyrnong City Council; their subsequent addition to the Urban Melbourne Project Database has seen the overall number of apartment developments within Footscray in development swell to 40.

Policy, Culture & Opinion

Monday, November 20, 2017 - 12:00
The marriage of old and new can be a difficult process, particularly when the existing structure has intrinsic heritage value. In previous times Fitzroy's 237 Napier Street served as the home of furniture manufacturer C.F. Rojo and Sons. Taking root during 1887, Christobel Rojo oversaw operations though over time the site would become home to furniture manufacturer Thonet.

Visual Melbourne

Friday, August 25, 2017 - 07:00
The former site of John Batman's home, Batman's Hill is entering the final stages of its redevelopment. Collins Square's final tower has begun its skyward ascent, as has Lendlease's Melbourne Quarter Commercial and Residential precinct already. Melbourne Quarter's first stage is at construction and involves a new 12-storey home for consultancy firm Arup along with a skypark.


Transport & Design

Friday, December 15, 2017 - 11:00
Infrastructure Victoria unveiled a new round of research into its larger programme of work dealing with managing transport demand. The authority contracted Arup and KPMG to produce the Melbourne Activity Based Model (MABM) and while it is new, it is considered fit for purpose in the strategic context.

Sustainability & Environment

Tuesday, October 24, 2017 - 12:00
Cbus Property's office development for Medibank at 720 Bourke Street in Docklands recently became the first Australian existing property to receive a WELL Certification, Gold Shell and Core rating. The WELL rating goes beyond sustainable building features with a greater focus on the health and well-being of a building's occupants.